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From 2022's USD 1.89 billion, the global virtual manufacturing market is expected to develop at a CAGR (compound annual growth rate) of 19.2 percent between 2023 and 2030. Without leaving the studio, virtual production allows animators to visualise and explore digital scenes in real time, complete with photorealistic digital characters, 3D imagery, and an interactive digital background environment. Using a combination of live-action footage and virtual set extension features, including the motion-captured movements of an actor, filmmakers may now preview their work in real-time thanks to tremendous improvements in virtual production over the years.
As virtual production technology has altered the film and television industries, high-quality visual effects have become increasingly vital. The field of virtual production has grown rapidly in recent years as a result of technology innovations including real-time rendering engines and virtual cameras. The time and money spent on post-production have been lowered significantly due to the availability of these state-of-the-art tools, allowing filmmakers to create jaw-dropping special effects in real time. Intuitive methods of planning and communicating creative visions are made possible by such tools for filmmakers. Factors such as the growing need for VFX in movie studios around the world and the expanding use of virtual production in commercials are anticipated to drive market expansion over the forecast period. During the pandemic of 2020, many Hollywood studios adopted the practise of virtual production via cloudbusting, in which an automated camera like the Solo Cinebot was employed to film performers in a faraway location.
The widespread adoption of LED video wall technology is contributing to the growth of virtual production in the media and entertainment industries. LED video walls, which play CGI in the background, have made it possible for filmmakers to record effects in real time. During the COVID-19 pause, the green screen was replaced by the more cost-effective LED video wall technology. ABC's SkyLine stopped utilising a green screen in April of 2020, and instead displays all live-action scenes shot with a 360-degree camera on an LED screen.
Because of their great resolution, even a film camera can take pictures that look like they were taken in a professional studio from just a few metres away. When combined with camera tracking and virtual production technology tools, LED displays can generate real-time stage changes, regulate light and colour, create immersive worlds for performers and users, and save production times and costs. In recent years, digital projection and LED wall displays have replaced chromas in most virtual sets in the production industry. During the epidemic, there has been an unexpected increase in VP. Virtual production has become increasingly popular in the film and episodic television industries. However, many issues, such as a lack of experienced workers to fulfil the soaring demand in the virtual production industry, were revealed by the rapid expansion.
The use of LED video wall screens to simulate a location's backdrop is a cost- and time-effective alternative to using a genuine one. The TV show The Mandalorian, for example, has relied heavily on virtual production technologies, including semicircular LED video walls for the in-house shot, to reduce or eliminate the need for shoots in remote locations. Disney used 20-foot-tall, 75-foot-wide, 270-degree LED walls to display the 3D image's motion in relation to the camera's movement. Web series that make use of visual effects and 3D graphic settings are becoming increasingly popular, inspiring video makers to adopt virtual production technology. Epic and historical scenes in shows like Game of Thrones, The Last Kingdom, Black Mirror, and Outlander rely heavily on visual effects. The use of visual effects aids in the production of high-quality video material by creating believable graphical characters and synthetic settings. The virtual production market is expected to expand at the fastest CAGR during the production stage. There is less room for error during production thanks to the widespread adoption of technological tools that allow for early project review and editing. It aids in a more streamlined process and helps keep post-production costs down when budgets are tight. The increasing popularity of films and TV series created entirely using CGI can be credited for this trend.
Report Coverage
Global Virtual Production research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Virtual Production report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Virtual Production competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Virtual Production market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Virtual Production market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Virtual Production market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
360Rize; Adobe; Arashi Vision Inc. (Insta 360); Autodesk Inc.; BORIS FX, INC; Epic Games, Inc.; HTC Corporation (VivePort); HumanEyes Technologies; Mo-Sys Engineering Ltd.; NVIDIA Corporation.; Panocam3d.com; Pixar (The Walt Disney Company); Side Effects Software Inc (SideFX); Technicolor; Vicon Motion Systems Ltd
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Virtual Production market based on the below-mentioned segments:
Global Virtual Production Market, By Type
Pre-production
Production
Post-production
Global Virtual Production market, By Offering
Hardware
Software
Services
Global Virtual Production Market, By End User
Movies
TV series
Commercial ads
Online videos
Others (Events, Theatre, And Music Concerts)
Global Virtual Production market, Regional Analysis
As virtual production technology has altered the film and television industries, high-quality visual effects have become increasingly vital. The field of virtual production has grown rapidly in recent years as a result of technology innovations including real-time rendering engines and virtual cameras. The time and money spent on post-production have been lowered significantly due to the availability of these state-of-the-art tools, allowing filmmakers to create jaw-dropping special effects in real time. Intuitive methods of planning and communicating creative visions are made possible by such tools for filmmakers. Factors such as the growing need for VFX in movie studios around the world and the expanding use of virtual production in commercials are anticipated to drive market expansion over the forecast period. During the pandemic of 2020, many Hollywood studios adopted the practise of virtual production via cloudbusting, in which an automated camera like the Solo Cinebot was employed to film performers in a faraway location.
The widespread adoption of LED video wall technology is contributing to the growth of virtual production in the media and entertainment industries. LED video walls, which play CGI in the background, have made it possible for filmmakers to record effects in real time. During the COVID-19 pause, the green screen was replaced by the more cost-effective LED video wall technology. ABC's SkyLine stopped utilising a green screen in April of 2020, and instead displays all live-action scenes shot with a 360-degree camera on an LED screen.
Because of their great resolution, even a film camera can take pictures that look like they were taken in a professional studio from just a few metres away. When combined with camera tracking and virtual production technology tools, LED displays can generate real-time stage changes, regulate light and colour, create immersive worlds for performers and users, and save production times and costs. In recent years, digital projection and LED wall displays have replaced chromas in most virtual sets in the production industry. During the epidemic, there has been an unexpected increase in VP. Virtual production has become increasingly popular in the film and episodic television industries. However, many issues, such as a lack of experienced workers to fulfil the soaring demand in the virtual production industry, were revealed by the rapid expansion.
The use of LED video wall screens to simulate a location's backdrop is a cost- and time-effective alternative to using a genuine one. The TV show The Mandalorian, for example, has relied heavily on virtual production technologies, including semicircular LED video walls for the in-house shot, to reduce or eliminate the need for shoots in remote locations. Disney used 20-foot-tall, 75-foot-wide, 270-degree LED walls to display the 3D image's motion in relation to the camera's movement. Web series that make use of visual effects and 3D graphic settings are becoming increasingly popular, inspiring video makers to adopt virtual production technology. Epic and historical scenes in shows like Game of Thrones, The Last Kingdom, Black Mirror, and Outlander rely heavily on visual effects. The use of visual effects aids in the production of high-quality video material by creating believable graphical characters and synthetic settings. The virtual production market is expected to expand at the fastest CAGR during the production stage. There is less room for error during production thanks to the widespread adoption of technological tools that allow for early project review and editing. It aids in a more streamlined process and helps keep post-production costs down when budgets are tight. The increasing popularity of films and TV series created entirely using CGI can be credited for this trend.
Report Coverage
Global Virtual Production research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Virtual Production report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Virtual Production competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Virtual Production market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | 360Rize; Adobe; Arashi Vision Inc. (Insta 360); Autodesk Inc.; BORIS FX, INC; Epic Games, Inc.; HTC Corporation (VivePort); HumanEyes Technologies; Mo-Sys Engineering Ltd.; NVIDIA Corporation.; Panocam3d.com; Pixar (The Walt Disney Company); Side Effects Software Inc (SideFX); Technicolor; Vicon Motion Systems Ltd |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Virtual Production Market from 2021 to 2030.
- Market Forecast for Virtual Production Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Virtual Production competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Virtual Production
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Virtual Production market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Virtual Production market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
360Rize; Adobe; Arashi Vision Inc. (Insta 360); Autodesk Inc.; BORIS FX, INC; Epic Games, Inc.; HTC Corporation (VivePort); HumanEyes Technologies; Mo-Sys Engineering Ltd.; NVIDIA Corporation.; Panocam3d.com; Pixar (The Walt Disney Company); Side Effects Software Inc (SideFX); Technicolor; Vicon Motion Systems Ltd
Primary Target Market
- Market Players of Virtual Production
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Virtual Production market based on the below-mentioned segments:
Global Virtual Production Market, By Type
Pre-production
Production
Post-production
Global Virtual Production market, By Offering
Hardware
Software
Services
Global Virtual Production Market, By End User
Movies
TV series
Commercial ads
Online videos
Others (Events, Theatre, And Music Concerts)
Global Virtual Production market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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