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The size of the worldwide set-top box market was estimated at USD 23.99 billion in 2023, and it is projected to increase at a CAGR of 5.0% from 2023 to 2030. A significant factor improving the market picture is the shift in consumer behavior toward the consumption of media material via television and the internet during the ongoing transition to digital TV. Additionally, the market for set top boxes is being positively impacted by expanding internet and broadband penetration together with rising preference for HD channels and on-demand video services.
Set-top box (STB) innovations have revolutionized how television sets operate in general. STBs are mostly utilized in homes and businesses to give consumers access to premium television channels and other capabilities. Consumer attitudes around the purchase of functionally capable television set-top box settings have altered as a result of the growing desire for internet and Android functions in STB design. The consumption of OTT streaming-based STB products is anticipated to increase with the rising demand for OTT streaming services like Hulu, Amazon Prime, Hotstar, and Netflix.
Consumer demand for STBs is driven by increasing technological innovation in the products' features, accessories, and design. The important performance indicators for the firms participating in the market, aside from innovation, include effective marketing strategies and the development of effective connections with suppliers and vendors. To maximize the market performance of the set-top box product, businesses are always concentrating on quality-price fit. Companies are aggressively utilizing merger and acquisition methods to benefit from the distribution network, marketing prowess, and technological innovation of its partners.
The market for STB goods for television sets is anticipated to be driven by rising adoption of high quality and innovative home appliance items as well as rising income of the worldwide population. Additionally, a rise in the popularity of television sets among businesses will probably result in more people buying set-top box items. Additionally, sporadic pandemic outbreaks like the current COVID-19 outbreak, which has forced individuals to stay at home for longer periods of time, have increased the consumption of on-demand online streaming videos and are probably what will fuel demand for STB products.
The market is divided into five geographic segments: North America, Europe, Asia Pacific, South America, and the Middle East and Africa. Due to the significant demand for on-demand video services in nations like China, Japan, and India, the Asia Pacific region is anticipated to dominate the market. The Federation of Indian Chambers of Commerce & Industry (FICCI) reports that since paid videos were introduced in India, subscriber revenue has multiplied by four to reach USD 209.89 million as of 2018. The market is projected to be driven by India's large language diversity, which is further boosting the country's video consumption in many languages. The demand for set-top box goods is also fueled by the widespread use of set-top box cable operators, manufacturers like Samsung Electronics Inc. and Huawei Technologies Ltd., and others in nations like Japan and China.
The South American region is anticipated to expand more quickly due to the high demand for energy-efficient household appliances, which is also anticipated to increase the region's consumption of television sets and set-top boxes. The demand for set-top boxes for on-demand video services is also being driven by significant expenditure on on-demand TV subscriptions through platforms like Netflix, Spotify, and others in nations like Argentina and Brazil. The demand for premium TV/movie subscriptions in Brazil has climbed to 23% of the population as of 2018, up from 18% in 2017, according to the Global Systems for Mobile Communication.
Report Coverage
Global Set Top Box research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Set Top Box report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Set Top Box competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Set Top Box market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Set Top Box market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Set Top Box market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Commscope, Kaonmedia Co., Ltd., Coship Electronics Co. Ltd., Huawei Technologies Co., Ltd, Technicolor SA, Sagemcom SAS, Advanced Digital Broadcast (ADB), Samsung Electronics Co. Ltd., Echostar Corporation, LG CNS Co., Ltd.
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Set Top Box market based on the below-mentioned segments:
Global Set Top Box Market, By Product
IPTV
Satellite
Cable
DTT
OTT
Global Set Top Box market, By Application
Residential
Commercial
Global Set Top Box Market, By Distribution Channel
Offline
Online
Global Set Top Box market, Regional Analysis
Set-top box (STB) innovations have revolutionized how television sets operate in general. STBs are mostly utilized in homes and businesses to give consumers access to premium television channels and other capabilities. Consumer attitudes around the purchase of functionally capable television set-top box settings have altered as a result of the growing desire for internet and Android functions in STB design. The consumption of OTT streaming-based STB products is anticipated to increase with the rising demand for OTT streaming services like Hulu, Amazon Prime, Hotstar, and Netflix.
Consumer demand for STBs is driven by increasing technological innovation in the products' features, accessories, and design. The important performance indicators for the firms participating in the market, aside from innovation, include effective marketing strategies and the development of effective connections with suppliers and vendors. To maximize the market performance of the set-top box product, businesses are always concentrating on quality-price fit. Companies are aggressively utilizing merger and acquisition methods to benefit from the distribution network, marketing prowess, and technological innovation of its partners.
The market for STB goods for television sets is anticipated to be driven by rising adoption of high quality and innovative home appliance items as well as rising income of the worldwide population. Additionally, a rise in the popularity of television sets among businesses will probably result in more people buying set-top box items. Additionally, sporadic pandemic outbreaks like the current COVID-19 outbreak, which has forced individuals to stay at home for longer periods of time, have increased the consumption of on-demand online streaming videos and are probably what will fuel demand for STB products.
The market is divided into five geographic segments: North America, Europe, Asia Pacific, South America, and the Middle East and Africa. Due to the significant demand for on-demand video services in nations like China, Japan, and India, the Asia Pacific region is anticipated to dominate the market. The Federation of Indian Chambers of Commerce & Industry (FICCI) reports that since paid videos were introduced in India, subscriber revenue has multiplied by four to reach USD 209.89 million as of 2018. The market is projected to be driven by India's large language diversity, which is further boosting the country's video consumption in many languages. The demand for set-top box goods is also fueled by the widespread use of set-top box cable operators, manufacturers like Samsung Electronics Inc. and Huawei Technologies Ltd., and others in nations like Japan and China.
The South American region is anticipated to expand more quickly due to the high demand for energy-efficient household appliances, which is also anticipated to increase the region's consumption of television sets and set-top boxes. The demand for set-top boxes for on-demand video services is also being driven by significant expenditure on on-demand TV subscriptions through platforms like Netflix, Spotify, and others in nations like Argentina and Brazil. The demand for premium TV/movie subscriptions in Brazil has climbed to 23% of the population as of 2018, up from 18% in 2017, according to the Global Systems for Mobile Communication.
Report Coverage
Global Set Top Box research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Set Top Box report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Set Top Box competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Set Top Box market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | Commscope, Kaonmedia Co., Ltd., Coship Electronics Co. Ltd., Huawei Technologies Co., Ltd, Technicolor SA, Sagemcom SAS, Advanced Digital Broadcast (ADB), Samsung Electronics Co. Ltd., Echostar Corporation, LG CNS Co., Ltd. |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Set Top Box Market from 2021 to 2030.
- Market Forecast for Set Top Box Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Set Top Box competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Set Top Box
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Set Top Box market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Set Top Box market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Commscope, Kaonmedia Co., Ltd., Coship Electronics Co. Ltd., Huawei Technologies Co., Ltd, Technicolor SA, Sagemcom SAS, Advanced Digital Broadcast (ADB), Samsung Electronics Co. Ltd., Echostar Corporation, LG CNS Co., Ltd.
Primary Target Market
- Market Players of Set Top Box
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Set Top Box market based on the below-mentioned segments:
Global Set Top Box Market, By Product
IPTV
Satellite
Cable
DTT
OTT
Global Set Top Box market, By Application
Residential
Commercial
Global Set Top Box Market, By Distribution Channel
Offline
Online
Global Set Top Box market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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