The popularity of these items can be attributed to the fact that they are easy to use, sanitary, inexpensive to replace, and aesthetically pleasing to the average customer. Hygiene education and training programs are also contributing to the expansion. More and more people are buying the product since it is more practical than using cloth, liquid washes, or paper towels. Industry was positively impacted by the COVID-19 pandemic, mostly due to the unexpected surge in demand for wipes caused by the heightened necessity of cleanliness and sanitation in preventing the spread of the sickness.

Increases in disposable income of female consumers, an increasingly urban population, and a greater emphasis on personal hygiene all bode well for the personal care wipes market. However, the market for personal care wipes is projected to be stymied by factors such as the high price of wipes and the adverse effects of their chemicals on the skin. Consumers are increasingly turning to intimate wipes as a means of reducing their risk of genital skin disease. Therefore, the intimate wipes subsegment is offering substantial prospects for expansion in the personal care wipes market.
The personal care wipes market is broken down in the study according to product category, product type, sales channel, and geographical location. The market is segmented into baby, general, intimate, and beauty categories. The market for personal care wipes can be broken down into two categories: conventional and organic. The various channels of sale are broken down into online, grocery and superstores, pharmacies, specialty shops, and others. In addition, there are general stores and private vendors. The market is broken down geographically into the North American, European, Asian, and LAMEA regions.
Additionally, there was a rise in interest in organic and environmentally friendly baby wipes. For instance, Walgreens Boots Alliance, Inc. said in April 2022 that they would stop selling wipes made from plastic and instead sell ones made from wood fiber or plants by the end of that year. The demand for organic goods is predicted to increase more in the future years. Wipes designed for personal hygiene are convenient because they can be taken anywhere. Most of these are also produced using all-natural materials, satisfying the demands of consumers looking for eco-friendly options. In addition, the cosmetics, makeup, and hygiene industries have all seen increased demand for skin and personal care goods. The convenience and portability of facial and cosmetic wipes has led to their widespread adoption.
Increased customer understanding and the benefits of these items are driving this expansion. Growth in the business is being fueled by a number of factors, including rising consumer disposable income and a general trend toward better living conditions. In addition, organic wipes' rising popularity as a means of protecting sensitive skin from potentially harmful chemicals is likely to fuel the market. Media & broadcasting, product branding, commercials, and other forms of marketing have all helped increase product awareness and use, which in turn has fueled the market. Compostable materials and all-natural ingredients contribute to the products' rising popularity.
Personal care wipes are gaining market share at the expense of paper towels and liquid washes. Additionally, in recent years, the market for personal care wipes that are both environmentally friendly and chemically resistant has grown. As more and more wipes for personal hygiene are created from all-natural or plant-based ingredients, there has been a corresponding increase in consumer demand for eco-friendly products. However, facial wipes, personal care wet wipes, and cosmetic wipes have become increasingly popular, driving a surge in the market for personal care wipes. The rapid growth of cities, the increasing number of babies, and the rising purchasing power of consumers have all contributed to the meteoric rise in demand for personal care wipes.
Report Coverage
Global Personal Care Wipes research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Personal Care Wipes report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Personal Care Wipes competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Personal Care Wipes market players and analyses their core competencies in each global market sub-segments.
REPORT ATTRIBUTES | DETAILS |
---|---|
Study Period | 2017-2030 |
Base Year | 2022 |
Forecast Period | 2022-2030 |
Historical Period | 2017-2021 |
Unit | Value (USD Billion) |
Key Companies Profiled | Kimberly-Clark Corp., LaFresh, Unicharm International, Johnson & Johnson, Meridian Industries, Inc., Edgewell Personal Care Co, rockline industries, diamond wipes international, Procter & Gamble Co., NicePak International |
Segments Covered | • By Product |
Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Personal Care Wipes Market from 2021 to 2030.
- Market Forecast for Personal Care Wipes Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Personal Care Wipes competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Personal Care Wipes
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Personal Care Wipes market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Personal Care Wipes market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Kimberly-Clark Corp., LaFresh, Unicharm International, Johnson & Johnson, Meridian Industries, Inc., Edgewell Personal Care Co, rockline industries, diamond wipes international, Procter & Gamble Co., NicePak International
Primary Target Market
- Market Players of Personal Care Wipes
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Personal Care Wipes market based on the below-mentioned segments:
Global Personal Care Wipes Market, By Type
General
Intimate
Baby
Cosmetic
Global Personal Care Wipes market, By Nature
Conventional
Organic
Global Personal Care Wipes Market, By Distribution Channel
Online
Supermarket And Hypermarket
Pharmacy
Specialty Store
Other Channels
Global Personal Care Wipes market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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