All updated as on -
The size of the over-the-top (OTT) market was estimated at USD 150.59 billion in 2022 and is anticipated to increase from USD 190.39 billion in 2023 to USD 1241.6 billion by 2030, expanding at a CAGR of 27.42% over the forecast period (2023-2030).
Movies and TV shows that are directly provided to digital viewers without the need for a cable or satellite television subscription are referred to as over-the-top services. Users can directly download and watch OTT material whenever they want. This kind of material, which is supplied directly over the internet to connected devices like PCs, tablets, smartphones, and consoles, includes movies and TV shows. Over-the-top services are currently at a relatively infancy stage and are widely acknowledged as a trending technology worldwide. The over-the-top market is anticipated to undergo inventive and sophisticated change that will allow users to obtain everything they need in a one location.
Due to rising smartphone adoption for over-the-top service streaming and expanding potential markets for larger screen smartphones in developing economies, the smartphone segment dominated the overall over-the-top market share in 2019 and is anticipated to maintain its dominance during the forecast period. The introduction of reasonably priced android-based smartphones, which have democratized online gaming and made games accessible to millions of smartphone users, is another factor contributing to the segment's predicted strong growth rate in the next years.
The way viewers watch videos and consume television material has evolved as a result of viewership dynamics. The consumption of online material is shifting away from traditional TV viewing, which is a key factor in the expansion of over-the-top companies. Streaming services have made it possible for consumers to access home entertainment, allowing them to access the content according to their preferred genre, level of comfort, independence, and flexibility. The huge collection offers a wide variety of titles from which viewers can choose at any given time, giving them a wealth of options. Because of its functionality's simplicity and adaptability, viewers can have a smooth experience.
For players in the over-the-top market, streaming licensed material can both be a significant source of income and a significant revenue-limiting factor. This is because the same licensed content is available on other platforms that are rivals. Global players would consider the licensing fee paid to the foreign licensor to be royalty, and OTT service providers would have to abide by local tax laws when paying content creators or aggregators. Production of original content is hindered by the definition of royalties between artists and OTT players over content.
Future OTT carriers are anticipated to offer more live streaming channels. Additionally, there will be a big change in how OTT material is delivered, with breaking news likely to appear on Periscope, Facebook Live, and possibly YouTube. In order to facilitate the expansion of the business, US broadcasters are working with multichannel video programming distributors (MVPDs) to offer a ready-to-use version of live and linear feeds.
Live content streaming increased significantly as the COVID-19 pandemic spread and the shutdown was implemented, which is good for the market. For instance, in March and April of 2020, the live-streaming market grew by 45%, and these gains are directly related to the coronavirus pandemic. Additionally, viewers are live streaming events like Zoom lectures, business meetings, virtual book launches, and Twitch concerts, which will probably provide lucrative market opportunities. The lower calorie and carbohydrate content of OTT in contrast to beers and other drinks is a significant factor in the growing use of the product. Marketing initiatives play a major role in increasing market penetration. The packaging and design of the product are crucial since they are motivated by the sparkling water that serves as its foundation and reflects the crisp, light flavor of seltzers. Bold color indicates the product's authentic fruit flavor, drawing customers in. In order to develop new tastes and customer behaviors, this sector relies heavily on user experience and research.
Report Coverage
Global Over The Top (OTT) research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Over The Top (OTT) report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Over The Top (OTT) competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Over The Top (OTT) market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Over The Top (OTT) market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Over The Top (OTT) market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
FACEBOOK, INC., AMAZON WEB SERVICES, INC., TELSTRA CORPORATION LIMITED, MICROSOFT CORPORATION, APPLE INC., HULU, LLC, RAKUTEN, INC., TENCENT HOLDINGS LTD., GOOGLE, LLC., NETFLIX, INC., Disney Hotstar, YouTube TV, HBO Max, Peacock TV, Sling TV, Fubo TV, ESPN, CBS All Access, Vimeo, DAZN, Crunchyroll, Vudu, Tubi TV, Sony Liv, Zee5, Stan.
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Over The Top (OTT) market based on the below-mentioned segments:
Global Over The Top (OTT) Market, By Component
Solution
Services
Global Over The Top (OTT) market, By Device Type
SMARTPHONES
SMART TVS
LAPTOPS, DESKTOPS, & TABLETS
GAMING CONSOLES
SET-TOP BOX
OTHERS
Global Over The Top (OTT) Market, By End User
Media & Entertainment
Education & Training
Health & Fitness
IT & Telecom
E-commerce
BFSI
Government
Others
Global Over The Top (OTT) market, Regional Analysis
Movies and TV shows that are directly provided to digital viewers without the need for a cable or satellite television subscription are referred to as over-the-top services. Users can directly download and watch OTT material whenever they want. This kind of material, which is supplied directly over the internet to connected devices like PCs, tablets, smartphones, and consoles, includes movies and TV shows. Over-the-top services are currently at a relatively infancy stage and are widely acknowledged as a trending technology worldwide. The over-the-top market is anticipated to undergo inventive and sophisticated change that will allow users to obtain everything they need in a one location.
Due to rising smartphone adoption for over-the-top service streaming and expanding potential markets for larger screen smartphones in developing economies, the smartphone segment dominated the overall over-the-top market share in 2019 and is anticipated to maintain its dominance during the forecast period. The introduction of reasonably priced android-based smartphones, which have democratized online gaming and made games accessible to millions of smartphone users, is another factor contributing to the segment's predicted strong growth rate in the next years.
The way viewers watch videos and consume television material has evolved as a result of viewership dynamics. The consumption of online material is shifting away from traditional TV viewing, which is a key factor in the expansion of over-the-top companies. Streaming services have made it possible for consumers to access home entertainment, allowing them to access the content according to their preferred genre, level of comfort, independence, and flexibility. The huge collection offers a wide variety of titles from which viewers can choose at any given time, giving them a wealth of options. Because of its functionality's simplicity and adaptability, viewers can have a smooth experience.
For players in the over-the-top market, streaming licensed material can both be a significant source of income and a significant revenue-limiting factor. This is because the same licensed content is available on other platforms that are rivals. Global players would consider the licensing fee paid to the foreign licensor to be royalty, and OTT service providers would have to abide by local tax laws when paying content creators or aggregators. Production of original content is hindered by the definition of royalties between artists and OTT players over content.
Future OTT carriers are anticipated to offer more live streaming channels. Additionally, there will be a big change in how OTT material is delivered, with breaking news likely to appear on Periscope, Facebook Live, and possibly YouTube. In order to facilitate the expansion of the business, US broadcasters are working with multichannel video programming distributors (MVPDs) to offer a ready-to-use version of live and linear feeds.
Live content streaming increased significantly as the COVID-19 pandemic spread and the shutdown was implemented, which is good for the market. For instance, in March and April of 2020, the live-streaming market grew by 45%, and these gains are directly related to the coronavirus pandemic. Additionally, viewers are live streaming events like Zoom lectures, business meetings, virtual book launches, and Twitch concerts, which will probably provide lucrative market opportunities. The lower calorie and carbohydrate content of OTT in contrast to beers and other drinks is a significant factor in the growing use of the product. Marketing initiatives play a major role in increasing market penetration. The packaging and design of the product are crucial since they are motivated by the sparkling water that serves as its foundation and reflects the crisp, light flavor of seltzers. Bold color indicates the product's authentic fruit flavor, drawing customers in. In order to develop new tastes and customer behaviors, this sector relies heavily on user experience and research.
Report Coverage
Global Over The Top (OTT) research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Over The Top (OTT) report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Over The Top (OTT) competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Over The Top (OTT) market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | FACEBOOK, INC., AMAZON WEB SERVICES, INC., TELSTRA CORPORATION LIMITED, MICROSOFT CORPORATION, APPLE INC., HULU, LLC, RAKUTEN, INC., TENCENT HOLDINGS LTD., GOOGLE, LLC., NETFLIX, INC., Disney Hotstar, YouTube TV, HBO Max, Peacock TV, Sling TV, Fubo TV, ESPN, CBS All Access, Vimeo, DAZN, Crunchyroll, Vudu, Tubi TV, Sony Liv, Zee5, Stan. |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Over The Top (OTT) Market from 2021 to 2030.
- Market Forecast for Over The Top (OTT) Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Over The Top (OTT) competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Over The Top (OTT)
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Over The Top (OTT) market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Over The Top (OTT) market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
FACEBOOK, INC., AMAZON WEB SERVICES, INC., TELSTRA CORPORATION LIMITED, MICROSOFT CORPORATION, APPLE INC., HULU, LLC, RAKUTEN, INC., TENCENT HOLDINGS LTD., GOOGLE, LLC., NETFLIX, INC., Disney Hotstar, YouTube TV, HBO Max, Peacock TV, Sling TV, Fubo TV, ESPN, CBS All Access, Vimeo, DAZN, Crunchyroll, Vudu, Tubi TV, Sony Liv, Zee5, Stan.
Primary Target Market
- Market Players of Over The Top (OTT)
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Over The Top (OTT) market based on the below-mentioned segments:
Global Over The Top (OTT) Market, By Component
Solution
Services
Global Over The Top (OTT) market, By Device Type
SMARTPHONES
SMART TVS
LAPTOPS, DESKTOPS, & TABLETS
GAMING CONSOLES
SET-TOP BOX
OTHERS
Global Over The Top (OTT) Market, By End User
Media & Entertainment
Education & Training
Health & Fitness
IT & Telecom
E-commerce
BFSI
Government
Others
Global Over The Top (OTT) market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
You will get in-depth and extensive over the top ott market market research and competitor analysis for your business to help you develop more profound insights into the over the top ott market Market.
Through INFINITIVE Data Expert is a professional Market Research services, I will identify the over the top ott market market size, demand & opportunities, growth rate, and target audience with a comprehensive analysis of your competitors.