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At a CAGR of 8.2% between 2023 and 2030, the global maternity innerwear market is forecast to increase from its 2022 valuation of $7.49 billion.
The increasing number of working women in the world, coupled with the expanding demand for pregnant fashion, is projected to boost the growth of the business in the following years. Some important reasons that contribute to the expansion are the regular introduction of new, more practical product types and the simple accessibility of these products through online retail channels. Taking part in a maternity photoshoot is a common way for future mothers to remember this unique time in their lives. The need for maternity bras has increased as a result of this pattern. Comfort, support, and a good look are all enhanced by its use in these shoots.
Brands that make maternity undergarments have taken note of the growing market for pregnancy photoshoots and have responded with fashionable, photogenic designs. Companies provide a variety of options for expectant mothers to choose from, each with feminine details like delicate lace work, soft hues, and on-trend cuts. Adjustable straps, broader bands, and stretchy fabrics all contribute to a more comfortable and flattering fit in maternity undergarments. It's useful for pregnant women since it adjusts to their changing bodies and helps them look their best in pictures.
The global community is mobilizing to combat the COVID-19 pandemic and stop the spread of the deadly coronavirus. As a result, multiple governments across different countries mandate rigorous lockdown, leaving a vital chasm between supply chain and manufacturing units. The international trade in maternity undergarments is thus impacted. As a result, major players in the garment and clothing export market, like China and India, were sidelined from international trade.
Companies are responding to this challenge by adjusting their strategies, allocating more resources to close the supply chain and manufacturing gap, and meeting rising customer demand. Consequently, rising worries about the correct care of pregnant women and infants are expected to boost demand for lingerie. Therefore, the restructuring of the manufacturing sector and the strategic advancements by the top players contribute to the growth of the maternity undergarment market.
Since maternity undergarments are so adaptable, changing clothing throughout the shot is never a problem, upping the shoot's aesthetic value. Maternity undergarments are in high demand because of the positive impact they have on the success and enjoyment of maternity photoshoots by reducing discomfort and boosting self-assurance. The proliferation of e-commerce and online shopping portals has increased the availability of maternity undergarments for women everywhere. In the past, it could be difficult to locate fashionable maternity underwear because it was typically only sold in a small number of retailers. Pregnant women today have more alternatives than ever before thanks to the proliferation of online shopping. Women who are having a child now have an easier way to research products, find the best deals, and learn about the experiences of other mothers. This could make it easier to find underwear that fits their specific tastes and body types.
Several large companies and many smaller and medium-sized businesses compete in this industry. Fabric behavior is affected by many factors including the chemical and physical qualities of the fibers used to make the fabric, the fiber content, the physical and mechanical aspects of the yarns used, and the finishing processes used. Therefore, major fiber companies like Nylstar, Invista, and Lenzing have released innovative fibers like Meryl Skinlife, Tactel, and Tencel specifically for use in lingerie. Online sales have surged for all businesses because of the pandemic, but for some brands, like Clovia, they have always made up the bulk of total sales. Companies like H&M, which sells its items on Zalora in Southeast Asia, are examples of how brands have expanded their e-commerce footprint.
Report Coverage
Global Maternity Innerwear research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Maternity Innerwear report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Maternity Innerwear competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Maternity Innerwear market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Maternity Innerwear market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Maternity Innerwear market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Seraphine, Triumph Holding AG, Wacoal, Fresh Venturz LLP, H & M Hennes & Mauritz AB, Clovia, MamaCouture, Hatch Collection LLC, Belabumbum, and Hotmilk Lingerie.
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Maternity Innerwear market based on the below-mentioned segments:
Global Maternity Innerwear Market, By Product Type
Maternity/Nursing Bras
Camisoles
Shapewear
Maternity Briefs
Belly Comforter/Maternity Belt
Nursing Pads
Global Maternity Innerwear market, By Size
Small
Medium
Large
Extra Large
Global Maternity Innerwear Market, By Sales Channel
Hypermarket/Supermarket
Specialty Stores
Mono Brand Stores
Department Stores
Online Retailers
Other Sales Channel
Global Maternity Innerwear market, Regional Analysis
The increasing number of working women in the world, coupled with the expanding demand for pregnant fashion, is projected to boost the growth of the business in the following years. Some important reasons that contribute to the expansion are the regular introduction of new, more practical product types and the simple accessibility of these products through online retail channels. Taking part in a maternity photoshoot is a common way for future mothers to remember this unique time in their lives. The need for maternity bras has increased as a result of this pattern. Comfort, support, and a good look are all enhanced by its use in these shoots.
Brands that make maternity undergarments have taken note of the growing market for pregnancy photoshoots and have responded with fashionable, photogenic designs. Companies provide a variety of options for expectant mothers to choose from, each with feminine details like delicate lace work, soft hues, and on-trend cuts. Adjustable straps, broader bands, and stretchy fabrics all contribute to a more comfortable and flattering fit in maternity undergarments. It's useful for pregnant women since it adjusts to their changing bodies and helps them look their best in pictures.
The global community is mobilizing to combat the COVID-19 pandemic and stop the spread of the deadly coronavirus. As a result, multiple governments across different countries mandate rigorous lockdown, leaving a vital chasm between supply chain and manufacturing units. The international trade in maternity undergarments is thus impacted. As a result, major players in the garment and clothing export market, like China and India, were sidelined from international trade.
Companies are responding to this challenge by adjusting their strategies, allocating more resources to close the supply chain and manufacturing gap, and meeting rising customer demand. Consequently, rising worries about the correct care of pregnant women and infants are expected to boost demand for lingerie. Therefore, the restructuring of the manufacturing sector and the strategic advancements by the top players contribute to the growth of the maternity undergarment market.
Since maternity undergarments are so adaptable, changing clothing throughout the shot is never a problem, upping the shoot's aesthetic value. Maternity undergarments are in high demand because of the positive impact they have on the success and enjoyment of maternity photoshoots by reducing discomfort and boosting self-assurance. The proliferation of e-commerce and online shopping portals has increased the availability of maternity undergarments for women everywhere. In the past, it could be difficult to locate fashionable maternity underwear because it was typically only sold in a small number of retailers. Pregnant women today have more alternatives than ever before thanks to the proliferation of online shopping. Women who are having a child now have an easier way to research products, find the best deals, and learn about the experiences of other mothers. This could make it easier to find underwear that fits their specific tastes and body types.
Several large companies and many smaller and medium-sized businesses compete in this industry. Fabric behavior is affected by many factors including the chemical and physical qualities of the fibers used to make the fabric, the fiber content, the physical and mechanical aspects of the yarns used, and the finishing processes used. Therefore, major fiber companies like Nylstar, Invista, and Lenzing have released innovative fibers like Meryl Skinlife, Tactel, and Tencel specifically for use in lingerie. Online sales have surged for all businesses because of the pandemic, but for some brands, like Clovia, they have always made up the bulk of total sales. Companies like H&M, which sells its items on Zalora in Southeast Asia, are examples of how brands have expanded their e-commerce footprint.
Report Coverage
Global Maternity Innerwear research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Maternity Innerwear report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Maternity Innerwear competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Maternity Innerwear market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | Seraphine, Triumph Holding AG, Wacoal, Fresh Venturz LLP, H & M Hennes & Mauritz AB, Clovia, MamaCouture, Hatch Collection LLC, Belabumbum, and Hotmilk Lingerie. |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Maternity Innerwear Market from 2021 to 2030.
- Market Forecast for Maternity Innerwear Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Maternity Innerwear competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Maternity Innerwear
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Maternity Innerwear market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Maternity Innerwear market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Seraphine, Triumph Holding AG, Wacoal, Fresh Venturz LLP, H & M Hennes & Mauritz AB, Clovia, MamaCouture, Hatch Collection LLC, Belabumbum, and Hotmilk Lingerie.
Primary Target Market
- Market Players of Maternity Innerwear
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Maternity Innerwear market based on the below-mentioned segments:
Global Maternity Innerwear Market, By Product Type
Maternity/Nursing Bras
Camisoles
Shapewear
Maternity Briefs
Belly Comforter/Maternity Belt
Nursing Pads
Global Maternity Innerwear market, By Size
Small
Medium
Large
Extra Large
Global Maternity Innerwear Market, By Sales Channel
Hypermarket/Supermarket
Specialty Stores
Mono Brand Stores
Department Stores
Online Retailers
Other Sales Channel
Global Maternity Innerwear market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
You will get in-depth and extensive maternity innerwear market market research and competitor analysis for your business to help you develop more profound insights into the maternity innerwear market Market.
Through INFINITIVE Data Expert is a professional Market Research services, I will identify the maternity innerwear market market size, demand & opportunities, growth rate, and target audience with a comprehensive analysis of your competitors.