
As a reflection of shifting consumer tastes and way of life choices, the global light beer market has seen enormous growth and change in recent years. Light beer has been popular among health-conscious consumers and those looking for a more refreshing drink alternative due to its lower alcohol level and fewer calories compared to regular beer. The growing concern for people's health and wellness is fueling this industry's expansion. People are looking for alternatives to traditional alcoholic drinks that are higher in calories and alcohol content since they are more health conscious. In keeping with these choices, light beer offers a more moderate alternative for those who wish to enjoy a drink without jeopardizing their weight reduction or fitness goals. Additionally, breweries have been innovating, which has resulted in a wide variety of light beer options in terms of taste, ingredients, and packaging. Also, craft breweries have joined the mild beer market, providing exacting and premium options for picky consumers.
Millennials are driving up demand for premium beer categories. Many believe that the expanding millennial demographic will boost economic expansion. The United Nations predicts that by the year 2030, the number of people in their millennial years will have increased to 1.3 billion. Worldwide, the proliferation of bars and nightclubs is also contributing to the expansion of the market. As of the end of March 2019, there will be 39,135 pubs in the United Kingdom, according to the Office of National Statistics. This is having a favorable impact on the growth of the market and is leading to higher sales of alcoholic beverages like light beer.
With an emphasis on the worldwide market trend analysis, the "Global Light Beer Market Analysis to 2030" provides a detailed and expert examination of the food and beverage sector. With extensive market segmentation by category, distribution channel, and geography, this research intends to offer an overview of the light beer industry. Throughout the projected timeframe, the worldwide light beer market is anticipated to experience robust expansion. In addition to outlining important trends and possibilities in the light beer market, the research gives crucial statistics on the market status of the top companies in the industry.
One of the main drivers of the mild beer market is the growing consumer consciousness about the importance of health and wellness. For those who want to lead a healthier lifestyle without giving up alcohol altogether, light beers are a better option because they contain less calories and alcohol than ordinary beers. This trend has increased the demand for light beer, especially among health-conscious consumers. The consumer landscape is changing, and a lot of people are looking for more variety in beer flavors. The brewing industry has responded by releasing a plethora of mild beer varieties, such as fruit-infused and craft-style options. The light beer industry has been growing due to the introduction of new flavors that appeal to a wider audience, including people who might not have previously drank beer.
Competition in the light beer industry is fierce from other alcoholic beverages, such as wine, spirits, and even non-alcoholic drinks like mocktails and alcohol-free beer. Light beer isn't going to be the consumer favorite all the time when there are so many other options. If consumers choose other beverages, this competition could slow the expansion of the mild beer market. Changes in consumer spending and the economy can have an effect on the mild beer industry. Consumers may cut back on non-essential spending, such as purchases of alcoholic beverages like light beer, when times of economic uncertainty or recession hit. Consumers' purchasing power is sensitive to this monetary sensitivity, which could limit the growth of the market.
A comprehensive analysis of the market, including quantitative and qualitative data, is included in the research. The report summarizes and predicts the worldwide light beer market based on different segments. Also included are the five main regions' market sizes and forecasts for 2020–2028: North America, Europe, Asia–Pacific (APAC), MEA, and South America. The light beer market is further divided into submarkets based on countries and regions. This research examines the present trend and potential opportunities in the area, as well as the past, present, and future of 18 countries throughout the world.
Report Coverage
Global Light Beer research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Light Beer report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Light Beer competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Light Beer market players and analyses their core competencies in each global market sub-segments.
REPORT ATTRIBUTES | DETAILS |
---|---|
Study Period | 2017-2031 |
Base Year | 2024 |
Forecast Period | 2024-2031 |
Historical Period | 2017-2021 |
Unit | Value (USD Billion) |
Key Companies Profiled | Anheuser-Busch InBev (Belgium), Heineken N.V. (Netherlands), Molson Coors Beverage Company (United States), Carlsberg Group (Denmark), Diageo plc (United Kingdom), Constellation Brands (United States), Asahi Group Holdings (Japan), SABMiller (South Africa), Grupo Modelo (Mexico), Kirin Holdings Company (Japan), Tsingtao Brewery Co., Ltd. (China), Ambev S.A. (Brazil), Boston Beer Company (United States), New Belgium Brewing Company (United States), Pabst Brewing Company (United States), Dogfish Head Brewery (United States), Stone Brewing (United States), Sierra Nevada Brewing Co. (United States), Deschutes Brewery (United States), Lagunitas Brewing Company (United States), BrewDog (United Kingdom), Harpoon Brewery (United States), Brooklyn Brewery (United States), Oskar Blues Brewery (United States), Victory Brewing Company (United States). |
Segments Covered | • By Product |
Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Light Beer Market from 2021 to 2031.
- Market Forecast for Light Beer Market from 2021 to 2031.
- Regional Market Share and Revenue from 2021 to 2031.
- Country Market share within region from 2021 to 2031.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Light Beer competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Light Beer
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Light Beer market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Light Beer market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Anheuser-Busch InBev (Belgium), Heineken N.V. (Netherlands), Molson Coors Beverage Company (United States), Carlsberg Group (Denmark), Diageo plc (United Kingdom), Constellation Brands (United States), Asahi Group Holdings (Japan), SABMiller (South Africa), Grupo Modelo (Mexico), Kirin Holdings Company (Japan), Tsingtao Brewery Co., Ltd. (China), Ambev S.A. (Brazil), Boston Beer Company (United States), New Belgium Brewing Company (United States), Pabst Brewing Company (United States), Dogfish Head Brewery (United States), Stone Brewing (United States), Sierra Nevada Brewing Co. (United States), Deschutes Brewery (United States), Lagunitas Brewing Company (United States), BrewDog (United Kingdom), Harpoon Brewery (United States), Brooklyn Brewery (United States), Oskar Blues Brewery (United States), Victory Brewing Company (United States).
Primary Target Market
- Market Players of Light Beer
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global Light Beer market based on the below-mentioned segments:
Global Light Beer Market, By Production
Macro-brewery
Micro-brewery
Craft brewery
Others
Global Light Beer market, By Package
Glass
PET bottle
Metal can
Other
Global Light Beer Market, By Distribution Channel
Hypermarkets & Supermarket
On-trade
Specialty Stores
Convenience Store
Other
Global Light Beer market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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