All updated as on -
From 2024–2031, the worldwide market for K-beauty products is projected to expand from an initial valuation of USD 92.99 billion, a CAGR (compound annual growth rate) of 10.3 percent.
The use of just the finest ingredients is what makes K-beauty products so special. More and more people are buying K-beauty products since the businesses make sure to use safe, effective, and often natural components. A greater understanding of the many advantages offered by Korean cosmetics contributed to their consistent growth during the COVID-19 epidemic. In addition, big K-Beauty companies are undertaking initiatives including research and development, product launches, mergers and acquisitions to maintain market shares and adapt to market shifts by introducing a variety of things, all because K-Beauty is becoming more popular among customers.
Because of their immense popularity and ability to connect with people all around the world, celebrity influencers are a great asset to any marketing campaign. Cosmetics companies target Korean celebrities as their primary target market. A few of the main tactics used by K-beauty companies include storytelling through the use of Korean celebrities as brand ambassadors and the widespread distribution of social media ads and video instructions. For example, the lip layering bar from the South Korean brand Laniege has been a popular product for people who want to get the fashionable gradient lip look easily and quickly. Famous people who have used and endorsed this product, such as Song Hye Kyo and Lee Sung Kyung, increase its attractiveness and demand from buyers.
K-Beauty refers to a broad category that includes all skin care products made in South Korea. With its focus on hydration, brightness, and health, the trend has been increasingly popular across the globe, especially in East Asia, Southeast Asia, South Asia, and the West. Korean beauty products have far gentler compositions because of the long tradition of using natural, unique, and harsh-free ingredients in Korea. The production process makes use of natural components that are prominently displayed on the box. K-beauty is known for its trendy and affordable skincare products that prioritize your skin's health. In response to ongoing innovation, especially in raw materials, the Korean cosmetics sector is expanding at a rapid pace. Bee venom, snail slime, starfish extract, pig collagen, and morphing masks are among the strange ingredients utilized in K-beauty products.
The K-beauty products business has been greatly boosted by the rising demand for cosmetics among women, which is a direct result of their increased involvement in social and economic activities. When people's disposable income increases, they tend to buy more expensive cosmetics. Taken together, these elements propel the global market for K-beauty goods. Cosmetics for males are just as much a part of the K-beauty market as those for women. The introduction of new cosmetics products aimed squarely at males, namely those with skin problems, is fueling this expansion.
The impact through social media is a major factor in the worldwide appeal of K-beauty goods. The proliferation of K-beauty product sales is largely attributable to the persuasive power of online video instructions and advertisements on sites like Instagram and Facebook. Nevertheless, K-beauty goods may be hurt by the growing popularity of veganism. One factor holding back the expansion of the K-beauty industry is the rising tide of environmentally and socially conscientious shoppers.
The demand for Korean beauty products was affected in many ways by the COVID-19 outbreak. The first is that K-beauty products, which are renowned for their inventive and effective formulations, saw a jump in demand due to people's growing interest in skincare and beauty routines as they spent more time at home and focused on self-care. As more and more people turned to online shopping for their beauty requirements during lockdowns, K-beauty product sales skyrocketed. Nevertheless, the K-beauty business had difficulties due to supply chain delays and decreased consumer spending in certain locations.
Customers looking for mild yet effective skincare solutions often turn to K-beauty products because of their novel formulas, distinctive ingredients, and emphasis on natural and organic components. In addition, K-beauty firms that prioritize eco-friendly processes and packaging have become increasingly popular due to the increasing demand for sustainable and ecologically friendly beauty products. To give just one example, Innisfree debuted their new refillable skincare product range in January 2024. At Innisfree locations, you can refill the glass bottles with metal caps that hold the products.
Report Coverage
Global K-beauty Products research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global K-beauty Products report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and K-beauty Products competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key K-beauty Products market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global K-beauty Products market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, K-beauty Products market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
ANNIE’S WAY INTERNATIONAL CO., LTD., COSRX, INC., ABLE C&C CO., LTD., CALA PRODUCTS, BNH COSMETICS, LLC, LG HOUSEHOLD & HEALTH CARE LTD., AMOREPACIFIC CORPORATION, CARVER KOREA CO., LTD. (UNILEVER GROUP), CERAGEM MALAYSIA SDN BHD, ADWIN KOREA CORPORATION
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global K-beauty Products market based on the below-mentioned segments:
Global K-beauty Products Market, By Product Type
SHEET MASK
CLEANSER
MOISTURIZER
MAKEUP
OTHERS
Global K-beauty Products market, By Distribution Channel
Online Retail
Supermarket/Hypermarket
Specialty/Monobrand Stores
Global K-beauty Products Market, By End User
Male
Female
Global K-beauty Products market, Regional Analysis
The use of just the finest ingredients is what makes K-beauty products so special. More and more people are buying K-beauty products since the businesses make sure to use safe, effective, and often natural components. A greater understanding of the many advantages offered by Korean cosmetics contributed to their consistent growth during the COVID-19 epidemic. In addition, big K-Beauty companies are undertaking initiatives including research and development, product launches, mergers and acquisitions to maintain market shares and adapt to market shifts by introducing a variety of things, all because K-Beauty is becoming more popular among customers.
Because of their immense popularity and ability to connect with people all around the world, celebrity influencers are a great asset to any marketing campaign. Cosmetics companies target Korean celebrities as their primary target market. A few of the main tactics used by K-beauty companies include storytelling through the use of Korean celebrities as brand ambassadors and the widespread distribution of social media ads and video instructions. For example, the lip layering bar from the South Korean brand Laniege has been a popular product for people who want to get the fashionable gradient lip look easily and quickly. Famous people who have used and endorsed this product, such as Song Hye Kyo and Lee Sung Kyung, increase its attractiveness and demand from buyers.
K-Beauty refers to a broad category that includes all skin care products made in South Korea. With its focus on hydration, brightness, and health, the trend has been increasingly popular across the globe, especially in East Asia, Southeast Asia, South Asia, and the West. Korean beauty products have far gentler compositions because of the long tradition of using natural, unique, and harsh-free ingredients in Korea. The production process makes use of natural components that are prominently displayed on the box. K-beauty is known for its trendy and affordable skincare products that prioritize your skin's health. In response to ongoing innovation, especially in raw materials, the Korean cosmetics sector is expanding at a rapid pace. Bee venom, snail slime, starfish extract, pig collagen, and morphing masks are among the strange ingredients utilized in K-beauty products.
The K-beauty products business has been greatly boosted by the rising demand for cosmetics among women, which is a direct result of their increased involvement in social and economic activities. When people's disposable income increases, they tend to buy more expensive cosmetics. Taken together, these elements propel the global market for K-beauty goods. Cosmetics for males are just as much a part of the K-beauty market as those for women. The introduction of new cosmetics products aimed squarely at males, namely those with skin problems, is fueling this expansion.
The impact through social media is a major factor in the worldwide appeal of K-beauty goods. The proliferation of K-beauty product sales is largely attributable to the persuasive power of online video instructions and advertisements on sites like Instagram and Facebook. Nevertheless, K-beauty goods may be hurt by the growing popularity of veganism. One factor holding back the expansion of the K-beauty industry is the rising tide of environmentally and socially conscientious shoppers.
The demand for Korean beauty products was affected in many ways by the COVID-19 outbreak. The first is that K-beauty products, which are renowned for their inventive and effective formulations, saw a jump in demand due to people's growing interest in skincare and beauty routines as they spent more time at home and focused on self-care. As more and more people turned to online shopping for their beauty requirements during lockdowns, K-beauty product sales skyrocketed. Nevertheless, the K-beauty business had difficulties due to supply chain delays and decreased consumer spending in certain locations.
Customers looking for mild yet effective skincare solutions often turn to K-beauty products because of their novel formulas, distinctive ingredients, and emphasis on natural and organic components. In addition, K-beauty firms that prioritize eco-friendly processes and packaging have become increasingly popular due to the increasing demand for sustainable and ecologically friendly beauty products. To give just one example, Innisfree debuted their new refillable skincare product range in January 2024. At Innisfree locations, you can refill the glass bottles with metal caps that hold the products.
Report Coverage
Global K-beauty Products research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global K-beauty Products report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and K-beauty Products competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key K-beauty Products market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2031 |
| Base Year | 2024 |
| Forecast Period | 2024-2031 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | ANNIE’S WAY INTERNATIONAL CO., LTD., COSRX, INC., ABLE C&C CO., LTD., CALA PRODUCTS, BNH COSMETICS, LLC, LG HOUSEHOLD & HEALTH CARE LTD., AMOREPACIFIC CORPORATION, CARVER KOREA CO., LTD. (UNILEVER GROUP), CERAGEM MALAYSIA SDN BHD, ADWIN KOREA CORPORATION |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of K-beauty Products Market from 2021 to 2031.
- Market Forecast for K-beauty Products Market from 2021 to 2031.
- Regional Market Share and Revenue from 2021 to 2031.
- Country Market share within region from 2021 to 2031.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, K-beauty Products competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on K-beauty Products
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global K-beauty Products market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, K-beauty Products market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
ANNIE’S WAY INTERNATIONAL CO., LTD., COSRX, INC., ABLE C&C CO., LTD., CALA PRODUCTS, BNH COSMETICS, LLC, LG HOUSEHOLD & HEALTH CARE LTD., AMOREPACIFIC CORPORATION, CARVER KOREA CO., LTD. (UNILEVER GROUP), CERAGEM MALAYSIA SDN BHD, ADWIN KOREA CORPORATION
Primary Target Market
- Market Players of K-beauty Products
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global K-beauty Products market based on the below-mentioned segments:
Global K-beauty Products Market, By Product Type
SHEET MASK
CLEANSER
MOISTURIZER
MAKEUP
OTHERS
Global K-beauty Products market, By Distribution Channel
Online Retail
Supermarket/Hypermarket
Specialty/Monobrand Stores
Global K-beauty Products Market, By End User
Male
Female
Global K-beauty Products market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
You will get in-depth and extensive k beauty products market market research and competitor analysis for your business to help you develop more profound insights into the k beauty products market Market.
Through INFINITIVE Data Expert is a professional Market Research services, I will identify the k beauty products market market size, demand & opportunities, growth rate, and target audience with a comprehensive analysis of your competitors.