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From 2024–2031, the worldwide intimate lingerie market is expected to expand from a base value of $13.89B in 2023, a CAGR (compound annual growth rate) of 10.9%.
Body positivity and self-acceptance have recently experienced a sea change in popular culture. More people are now accepting of people who are different sizes and shapes because of this. Modern consumers are on the hunt for intimate apparel that accentuates their best features, flatters their figure, and boosts their self-esteem. The rise of body positivity has pushed lingerie companies to provide a wider range of sizes and styles. Standard sizes were formerly the market standard, but now there's a need for a wider range of sizes to accommodate different body types.
Customers feel more empowered and accepted, and the customer base has grown as a result of this inclusive approach. The movement toward body positivity has also pushed many firms to diversify their model rosters. The trend toward accepting a wider range of ethnicities and body types as beautiful has struck a chord with buyers. Ads featuring physically attractive people boost self-esteem, which in turn encourages consumers to seek out and purchase items that accentuate their specific features. In March 2023, EDITED released a blog post stating that Gap U.S. and Monki UK had more 2XL underwear options than the previous year.
The philosophy of "body positivity" promotes self-acceptance and the freedom to express oneself. Lingerie that expresses one's unique sense of style and personality has become increasingly popular as a result of this growing acceptance of one's own body. Whether it's through the use of bright colors, striking patterns, or unusual designs, lingerie is a personal choice that consumers are looking to express. Companies have diversified their product lines to appeal to a wider variety of preferences and styles in response to the growing desire for products that allow consumers to express themselves. As a result of this paradigm change, there is a growing market for items that celebrate and highlight individuality rather than attempting to force people to conform to unattainable standards of beauty. In response, lingerie companies are making garments with a focus on comfort, fit, and the enhancement of natural curves in order to flatter a wide range of body shapes.
In order to help vendors identify promising areas for growth, this study will break down the market by region and then into specific categories. It was critical to comprehend the present state of the market and its projected future growth in order to assess the opportunity. In order to predict the market, consumption and production habits are being analyzed meticulously. Market segment growth, scenario-based research, revenue growth of important market vendors, and growth of the adjacent market are additional elements taken into account when forecasting the market.
A combination of top-down and bottom-up market estimation methods, reinforced by interviews with key opinion leaders in the field, was used to arrive at the final market size. Taking the market's characteristics into account, we calculated textiles using segment aggregation, textiles' share of consumer durables and apparel, and vendor share. In order to ascertain the market's growth, many aspects were discovered and their impacts were examined. These elements included drivers, trends, restraints, and opportunities. We have studied the market's growth year-on-year to have a better grasp of the market's expansion. In order to ascertain trends of growth, we also compared past growth rates.
Customers have responded well to this newfound openness, and the business has seen an increase in its varied clientele as a result. Brands are doing their part to empower their customers by promoting a feeling of community by highlighting the individuality and beauty of different skin tones. There has been a significant uptick in the popularity of this all-encompassing strategy, and diversity has become an ethos for many firms, especially digital natives. These companies have established themselves as trailblazers in the market by providing a wide variety of natural hues. Furthermore, in order to stay competitive, brands have been compelled to adopt this trend. There has been a clear trend toward carrying products that are inclusive of darker nudes, especially among U.S. manufacturers. Opportunities for market expansion have expanded as a result of this strategic reaction to changing customer expectations.
Report Coverage
Global Intimate Lingerie research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Intimate Lingerie report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Intimate Lingerie competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Intimate Lingerie market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Intimate Lingerie market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Intimate Lingerie market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Victoria’s Secret, Zivame, Gap, Inc., Triumph International, Calvin Klein, Wacoal Holdings Corp., Chantelle, HanesBrands Inc., Hunkemöller, Natori.
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global Intimate Lingerie market based on the below-mentioned segments:
Global Intimate Lingerie Market, By Product Type
Briefs
Bras
Shapewear
Others
Global Intimate Lingerie market, By Distribution Channel
Offline
Online
Global Intimate Lingerie market, Regional Analysis
Body positivity and self-acceptance have recently experienced a sea change in popular culture. More people are now accepting of people who are different sizes and shapes because of this. Modern consumers are on the hunt for intimate apparel that accentuates their best features, flatters their figure, and boosts their self-esteem. The rise of body positivity has pushed lingerie companies to provide a wider range of sizes and styles. Standard sizes were formerly the market standard, but now there's a need for a wider range of sizes to accommodate different body types.
Customers feel more empowered and accepted, and the customer base has grown as a result of this inclusive approach. The movement toward body positivity has also pushed many firms to diversify their model rosters. The trend toward accepting a wider range of ethnicities and body types as beautiful has struck a chord with buyers. Ads featuring physically attractive people boost self-esteem, which in turn encourages consumers to seek out and purchase items that accentuate their specific features. In March 2023, EDITED released a blog post stating that Gap U.S. and Monki UK had more 2XL underwear options than the previous year.
The philosophy of "body positivity" promotes self-acceptance and the freedom to express oneself. Lingerie that expresses one's unique sense of style and personality has become increasingly popular as a result of this growing acceptance of one's own body. Whether it's through the use of bright colors, striking patterns, or unusual designs, lingerie is a personal choice that consumers are looking to express. Companies have diversified their product lines to appeal to a wider variety of preferences and styles in response to the growing desire for products that allow consumers to express themselves. As a result of this paradigm change, there is a growing market for items that celebrate and highlight individuality rather than attempting to force people to conform to unattainable standards of beauty. In response, lingerie companies are making garments with a focus on comfort, fit, and the enhancement of natural curves in order to flatter a wide range of body shapes.
In order to help vendors identify promising areas for growth, this study will break down the market by region and then into specific categories. It was critical to comprehend the present state of the market and its projected future growth in order to assess the opportunity. In order to predict the market, consumption and production habits are being analyzed meticulously. Market segment growth, scenario-based research, revenue growth of important market vendors, and growth of the adjacent market are additional elements taken into account when forecasting the market.
A combination of top-down and bottom-up market estimation methods, reinforced by interviews with key opinion leaders in the field, was used to arrive at the final market size. Taking the market's characteristics into account, we calculated textiles using segment aggregation, textiles' share of consumer durables and apparel, and vendor share. In order to ascertain the market's growth, many aspects were discovered and their impacts were examined. These elements included drivers, trends, restraints, and opportunities. We have studied the market's growth year-on-year to have a better grasp of the market's expansion. In order to ascertain trends of growth, we also compared past growth rates.
Customers have responded well to this newfound openness, and the business has seen an increase in its varied clientele as a result. Brands are doing their part to empower their customers by promoting a feeling of community by highlighting the individuality and beauty of different skin tones. There has been a significant uptick in the popularity of this all-encompassing strategy, and diversity has become an ethos for many firms, especially digital natives. These companies have established themselves as trailblazers in the market by providing a wide variety of natural hues. Furthermore, in order to stay competitive, brands have been compelled to adopt this trend. There has been a clear trend toward carrying products that are inclusive of darker nudes, especially among U.S. manufacturers. Opportunities for market expansion have expanded as a result of this strategic reaction to changing customer expectations.
Report Coverage
Global Intimate Lingerie research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Intimate Lingerie report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Intimate Lingerie competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Intimate Lingerie market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2031 |
| Base Year | 2024 |
| Forecast Period | 2024-2031 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | Victoria’s Secret, Zivame, Gap, Inc., Triumph International, Calvin Klein, Wacoal Holdings Corp., Chantelle, HanesBrands Inc., Hunkemöller, Natori. |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Intimate Lingerie Market from 2021 to 2031.
- Market Forecast for Intimate Lingerie Market from 2021 to 2031.
- Regional Market Share and Revenue from 2021 to 2031.
- Country Market share within region from 2021 to 2031.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Intimate Lingerie competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Intimate Lingerie
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Intimate Lingerie market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Intimate Lingerie market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Victoria’s Secret, Zivame, Gap, Inc., Triumph International, Calvin Klein, Wacoal Holdings Corp., Chantelle, HanesBrands Inc., Hunkemöller, Natori.
Primary Target Market
- Market Players of Intimate Lingerie
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global Intimate Lingerie market based on the below-mentioned segments:
Global Intimate Lingerie Market, By Product Type
Briefs
Bras
Shapewear
Others
Global Intimate Lingerie market, By Distribution Channel
Offline
Online
Global Intimate Lingerie market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
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Through INFINITIVE Data Expert is a professional Market Research services, I will identify the intimate lingerie market market size, demand & opportunities, growth rate, and target audience with a comprehensive analysis of your competitors.