The majority of Japanese people drink Japanese tea on a regular basis, making it the country's most popular beverage. After tea, coffee is widely consumed throughout much of Japan. Sugar and milk are standard accompaniments to Japanese coffee, however the milk used isn't always fresh. While most of North America and Europe drink their coffee with fresh milk, the Japanese like "coffee fresh." Coffee fresh is a popular processed cream found all throughout the United States.

The coffee culture in Japan evolved over time to meet the demands of local culture. In modern urban societies, coffee shops serve as a kind of elite club. Adolescents in Japan are overwhelmingly instant coffee drinkers. The majority of people who drink coffee do it in social settings, such as cafes, bars, and restaurants, rather than at home. Japan's instant coffee market is dominated by international companies including Nestle (Japan), Ajinomoto/General Foods, and Suzuki Coffee. While AGF is Japan's most popular instant coffee vendor, both UCC and Kuki also provide popular options.
The Instant Coffee Market is segmented and regionalized in this report, with revenue growth projections and in-depth analyses of trends provided for each submarket. The study examines the major possibilities, threats, and drivers of growth in the global Instant Coffee Market. Recent market changes and competitive strategies have been incorporated into the illustration of the competitive landscape in the market, including growth, product launch and development, collaboration, merger, and acquisition. The research provides a detailed analysis of the key market participants across all Instant Coffee Market subsegments, including a comprehensive benchmarking study of these firms' fundamental strengths.
Influential Elements
Japan is the world's fifth-biggest consumer of coffee and coffee products. The premiumization of the Japanese instant coffee market can be partly attributed to the growing interest in unique, authentic coffee flavours and a wide range of practical coffee properties. Companies like Nestle and AGF are increasingly using flavours that meet the preferences of consumers in specific countries. Caffeine levels in instant coffee are lower and antioxidant levels are higher than in traditionally brewed coffee. Most people regularly consume instant coffee, which has been shown to promote metabolism, aid digestion, and boost mental function. Due to these benefits, instant coffee is becoming increasingly popular in the local Japanese market, especially among the working class.
The high demand for capsule refreshments can also be attributed in part to Japan's massive labour force. Because of the benefits associated with tea consumption, there has been a rise in the popularity of tea capsules in this country. On the other hand, young Japanese are more fond of coffee, leading to a rise in the use of coffee capsules. The rapid expansion of the instant coffee market is directly attributable to the growing demand for products that can be quickly and easily prepared. Sales in Japan will increase thanks to products with high levels of antioxidants.
Freeze-dried instant coffee, spray-dried instant coffee, and others make up a portion of the Instant Coffee Market's type segmentation. Over the next few years, sales of spray-dried instant coffee are expected to account for 60% of the market. Spray-dried instant coffee is made by subjecting liquid coffee droplets to hot, dry air. Because of its lower price and easier production process, spray-dried coffee has quickly become one of the most popular types of instant coffee. Spray-dried instant coffee is more profitable for the manufacturer because it is more cost-effective for the majority of buyers.
The Instant Coffee Market is broken down into two distinct types on the basis of where it is sold. Offline sales are expected to account for 65 percent of total market income in the coming years. Food service, retail, supermarkets/hypermarkets, convenience stores, and others make up subsets of the offline market. One reason for the success of these megastores is that customers like the convenience of being able to shop across many different brands without having to leave the building. Supermarkets and hypermarkets outsell smaller shops because they are bigger, more convenient, and attract more shoppers. The expansion of both the population and the retail sector will foster development in this area.
Report Coverage
Global Instant Coffee research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Instant Coffee report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Instant Coffee competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Instant Coffee market players and analyses their core competencies in each global market sub-segments.
REPORT ATTRIBUTES | DETAILS |
---|---|
Study Period | 2017-2030 |
Base Year | 2022 |
Forecast Period | 2022-2030 |
Historical Period | 2017-2021 |
Unit | Value (USD Billion) |
Key Companies Profiled | Starbucks Corporation, Nestle (Japan), Ajinomoto/General Foods, Suzuki Coffee, Asahi Group Holdings Ltd., Coco-Cola Company, Lotte Chilsung Beverage Co., Unilever, Pokka Group, SUNTORY HOLDINGS LIMITEDG |
Segments Covered | • By Product |
Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Instant Coffee Market from 2021 to 2030.
- Market Forecast for Instant Coffee Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Instant Coffee competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Instant Coffee
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Instant Coffee market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Instant Coffee market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Starbucks Corporation, Nestle (Japan), Ajinomoto/General Foods, Suzuki Coffee, Asahi Group Holdings Ltd., Coco-Cola Company, Lotte Chilsung Beverage Co., Unilever, Pokka Group, SUNTORY HOLDINGS LIMITEDG
Primary Target Market
- Market Players of Instant Coffee
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Instant Coffee market based on the below-mentioned segments:
Global Instant Coffee Market, By Type
Freeze-Dried Instant Coffee
Spray-Dried Instant Coffee
Others
Global Instant Coffee market, By Flavoring Type
Flavored Instant Coffee
Unflavored Instant Coffee
Global Instant Coffee Market, By Distribution Channel
Offline
Online
Global Instant Coffee market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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