Growth in the worldwide population, higher per capita earnings, and a greater focus on personal cleanliness have all contributed to the expansion of the household paper market. The market is expected to expand at a rapid clip in the coming years as a result of rising consumer interest in eco-friendly and sustainable products and heightened focus on personal cleanliness. The increase of the household paper market can be attributed to the increasing population in metropolitan areas, the diversity of consumer preferences, and the pressure to multitask. New ecologically friendly domestic paper product investments by market participants are also expected to boost industry sales. However, increasing global warming due to widespread tree cutting for paper production and tightening government laws about global warming may restrain market expansion during the projection period.

Categorization by Form
The demand for kitchen rolls has increased significantly, making this product category the most popular worldwide. Kitchen towels are great for soaking up liquids due to their loose weave. In addition to being more hygienic than cotton or cloth towels or rolls, kitchen rolls are entirely reusable and biodegradable with no adverse effects on the environment. Developed regions, such as North America and Europe, have a larger per capita use of kitchen towels than developing nations. Table napkins are expected to have the fastest industry growth within the forecasted time frame. Consumers' increasing preference for clean and hygienic environments, including their tables and surroundings, is the primary factor driving the segment's growth.
Breakdown of the Various Sales Outlets
In 2021, the offline distribution channel generated 80% of the market's total income. The offline category encompasses a wide variety of retail establishments, such as malls, grocery stores, and mom-and-pop businesses. With the growth of the organized retail sector in developing countries like Malaysia, China, and India, the demand for domestic paper goods is projected to rise in the future years. The online market is anticipated to expand at a quicker rate than any other. Online channel growth is anticipated to be driven by millennials' rising utilization of online channels. As a result of these advancements, high-speed internet access is spreading throughout the developing world. Increased demand for American-made paper goods, which can be found mostly on e-commerce platforms like Walmart's and Amazon's, is predicted to contribute to the growth of the online distribution channel industry.
Drivers
More people living in cities
The need for paper goods in the home rises in tandem with the world population and the trend toward urbanization. As people move into cities, they tend to downsize their living quarters, increasing their need for disposable items like toilet paper, paper towels, and facial wipes.
Altering Tastes and Ways of Life
The demand for domestic paper goods is sensitive to shifts in consumer tastes and lifestyles. Consumers are looking for products that meet their needs for efficiency, longevity, and ethical production practices. The increasing environmental consciousness of customers has resulted, for instance, in a rise in the popularity of recycled paper products for the home.
Restraints
Problems with the Environment
Deforestation, global warming, and excessive trash production are just some of the environmental issues plaguing the residential paper industry. Environmental problems and legislative limits on paper manufacturing can result from the production of paper products contributing to deforestation, habitat degradation, and greenhouse gas emissions. Concerns regarding sustainability and environmental effect are amplified by the fact that improper disposal of discarded paper products can add to waste creation and pollution.
Significant Tendencies in the Market
Products that are Safe for the Environment
Consumers are increasingly seeking paper goods for the home that are environmentally friendly, created from sustainable materials, and have a small ecological footprint. Because of this, manufacturers of paper goods for the home are increasingly favoring eco-friendly options like recycled paper, bamboo, and so on. The manufacturing industry is likewise working to make its processes greener and less carbon intensive.
Report Coverage
Global Household Paper research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Household Paper report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Household Paper competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Household Paper market players and analyses their core competencies in each global market sub-segments.
REPORT ATTRIBUTES | DETAILS |
---|---|
Study Period | 2017-2030 |
Base Year | 2022 |
Forecast Period | 2022-2030 |
Historical Period | 2017-2021 |
Unit | Value (USD Billion) |
Key Companies Profiled | Procter & Gamble Co. (United States), Kimberly-Clark Corporation (United States), Georgia-Pacific LLC (United States), Essity AB (Sweden), SCA Group (Sweden), Sofidel Group (Italy), Cascades Inc. (Canada), Metsä Tissue (Finland), Kruger Products L.P. (Canada), WEPA Group (Germany), Svenska Cellulosa Aktiebolaget SCA (Sweden), Hengan International Group Co., Ltd. (China), Asia Pulp & Paper (Indonesia), Vinda International Holdings Limited (China), Oji Holdings Corporation (Japan), Nippon Paper Industries Co., Ltd. (Japan), Clearwater Paper Corporation (United States), Industrie Cartarie Tronchetti S.p.A. (Italy), Essendant Co. (United States), Pudumjee Paper Products Ltd. (India), C&S Paper Co., Ltd. (China), Orient Paper Inc. (China) |
Segments Covered | • By Product |
Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Household Paper Market from 2021 to 2030.
- Market Forecast for Household Paper Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Household Paper competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Household Paper
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Household Paper market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Household Paper market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Procter & Gamble Co. (United States), Kimberly-Clark Corporation (United States), Georgia-Pacific LLC (United States), Essity AB (Sweden), SCA Group (Sweden), Sofidel Group (Italy), Cascades Inc. (Canada), Metsä Tissue (Finland), Kruger Products L.P. (Canada), WEPA Group (Germany), Svenska Cellulosa Aktiebolaget SCA (Sweden), Hengan International Group Co., Ltd. (China), Asia Pulp & Paper (Indonesia), Vinda International Holdings Limited (China), Oji Holdings Corporation (Japan), Nippon Paper Industries Co., Ltd. (Japan), Clearwater Paper Corporation (United States), Industrie Cartarie Tronchetti S.p.A. (Italy), Essendant Co. (United States), Pudumjee Paper Products Ltd. (India), C&S Paper Co., Ltd. (China), Orient Paper Inc. (China)
Primary Target Market
- Market Players of Household Paper
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Household Paper market based on the below-mentioned segments:
Global Household Paper Market, By Type
Paper Towels
Kitchen Rolls
Table Napkins
Others
Global Household Paper market, By Distribution Channels
Online
Offline
Global Household Paper market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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