This is because industrialized countries have a growing need for items to care for their homes and laundry. The rising priority that individuals are giving to maintaining clean homes and clean clothes has been a primary driver of industry expansion. In addition, the market is expected to rise due to the widespread availability of laundry and home cleaners, as well as the availability of variations such as different smells.

The rising importance of maintaining clean homes and laundry has been a major factor in the development of this market. The widespread availability of laundry and household cleaners, in addition to available variants such different smells, is also expected to contribute to the market's growth. The worldwide home and laundry care industry is expected to expand rapidly in the future years as a result of rising disposable income and increased efforts by manufacturers to introduce organic cleaning products. The growth of the online retail industry is expected to have a significant impact on the overall market.
Market growth is expected to be fueled by an uptick in consumer awareness of the importance of personal hygiene and housecleaning as a result of the spread of COVID-19. Significant infrastructural developments due to rising disposable income and rapid urbanization pushed up demand for household and laundry care goods. Over the course of the forecast year, the growing demand for eco-friendly laundry and household cleaning products is expected to be a major driver of this market's progress, creating new opportunities for key industry players.
Key participants in the global market had to deal with serious issues brought on by the appearance of COVID-19, including decreased product demand, transportation halts, and supply chain disruption. In response to the epidemic, the World Health Organization (WHO) mandated the use of basic disinfection procedures in the home. As a result, more people were looking to buy cleaning supplies, detergents, and disinfectants for their homes. For instance, sales of floor surfactants in North America increased by 8% in 2020 compared to the previous years, as shown in the annual report of Stepan Company. The business also noted that consumer demand for household cleaning, disinfecting, and personal wash products drove sales volume growth.
Rising disposable income and manufacturer endeavors to release organic cleaning products are projected to fuel rapid expansion of the global sector in the future years. A significant contribution to market expansion is anticipated from the online sales distribution channel.
As COVID-19 spreads, it is expected to raise people's consciousness of the importance of maintaining a clean and healthy home environment. In addition, increased urbanization and rising incomes have prompted major improvements in infrastructure, driving up demand for cleaning supplies and laundry detergent. Growth in this market is anticipated to be greatly bolstered over the projected period by an increase in demand for eco-friendly and sustainable laundry and household cleaning products.
As consumers' awareness of the need to preserve the natural world rises, they seek for greener options for cleaning their homes and washing their clothes. As a result, demand for environmentally friendly products is growing. The home and laundry care business is investing heavily in R&D to produce new products in response to shifting consumer preferences. As a result of this trend, the need for innovative products is growing. With the proliferation of smartphones and the internet, more and more people are opting to shop for cleaning supplies and laundry detergents online. This trend is driving the expansion of the market to online sales.
Report Coverage
Global Home And Laundry Care research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Home And Laundry Care report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Home And Laundry Care competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Home And Laundry Care market players and analyses their core competencies in each global market sub-segments.
REPORT ATTRIBUTES | DETAILS |
---|---|
Study Period | 2017-2030 |
Base Year | 2022 |
Forecast Period | 2022-2030 |
Historical Period | 2017-2021 |
Unit | Value (USD Billion) |
Key Companies Profiled | Procter and Gamble (US), BASF SE (Germany), Unilever (Netherlands), Bayer AG (Germany), 3M Company (US), Henkel AG & Co. KGaA (Pril) (Germany), DuPont de Nemours, Inc. (US), Reckitt Benckiser (UK), Colgate-Palmolive Company (US), Kao Corporation (Japan), C. Johnson & Son, Inc. (US), Newell Brands (US), The Clorox Company (US), Syngenta AG (Switzerland), Caleres Inc. (US), Spectrum Brands Holdings, Inc. (US), Bombril (Brazil), Payless ShoeSource (US), Implus LLC (US), Charles Clinkard (UK), Grangers International (UK), Salamander: (Germany), Dropps (US), Voluspa (US), Blueland (US), Griffin Shoe Care (US), Seda France, Inc. (US), Acer Group (Taiwan). |
Segments Covered | • By Product |
Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Home And Laundry Care Market from 2021 to 2030.
- Market Forecast for Home And Laundry Care Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Home And Laundry Care competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Home And Laundry Care
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Home And Laundry Care market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Home And Laundry Care market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Procter and Gamble (US), BASF SE (Germany), Unilever (Netherlands), Bayer AG (Germany), 3M Company (US), Henkel AG & Co. KGaA (Pril) (Germany), DuPont de Nemours, Inc. (US), Reckitt Benckiser (UK), Colgate-Palmolive Company (US), Kao Corporation (Japan), C. Johnson & Son, Inc. (US), Newell Brands (US), The Clorox Company (US), Syngenta AG (Switzerland), Caleres Inc. (US), Spectrum Brands Holdings, Inc. (US), Bombril (Brazil), Payless ShoeSource (US), Implus LLC (US), Charles Clinkard (UK), Grangers International (UK), Salamander: (Germany), Dropps (US), Voluspa (US), Blueland (US), Griffin Shoe Care (US), Seda France, Inc. (US), Acer Group (Taiwan).
Primary Target Market
- Market Players of Home And Laundry Care
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Home And Laundry Care market based on the below-mentioned segments:
Global Home And Laundry Care Market, By Type
Laundry Care
Household Cleaners
Dishwashing Detergents
Polishes, Room Scents & Insecticides
Global Home And Laundry Care market, By Distribution Channel
Offline
Online
Global Home And Laundry Care market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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