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From 2023 to 2030, the worldwide hard seltzer market is anticipated to expand from an initial projected value of USD 13.55 billion.
Younger consumers, namely millennials, are driving the increased demand for alcohol-free and low-calorie drinks. The increased demand for low-alcoholic beverages can also be attributed to customers' growing interest in cutting back on their alcohol use and trying out the "sober-curious" lifestyle trend. As people become more concerned about their health and well-being in the wake of the COVID-19 pandemic, they are moving their tastes away from alcoholic beverages with a high alcohol level and toward those with a lower alcohol content. Stay-at-home purchases from around the world caused an unexpected surge in online sales of hard seltzer during the pandemic.
Hard seltzer's popularity in the industrialized world, including Japan, the United States, and Australia, is expected to rise as more people seek out drinks with low alcohol content, low calories, and low carbohydrates. People with celiac disease or allergies find the benefits of a gluten-free beverages, and those dealing with inflammatory diseases and autoimmune disorders have found that drinking a gluten-free hard seltzer beverage can help alleviate their symptoms.
As a result of the ongoing COVID-19 epidemic, the hard seltzer market has been negatively impacted and production has slowed significantly as tasks at major assembling centers have been temporarily halted. Major manufacturers halted product introductions and assembly operations in developing markets like Asia-Pacific and Latin America and the Caribbean. In addition to having an effect on production, the ongoing epidemic has dampened consumer interest. In the alcoholic beverage industry, hard seltzer is a relatively uncharted territory that could provide exciting and fruitful chances for new entrants. The greatest obstacle for the hard seltzer industry is the widespread lockdowns that several countries are implementing to prevent the spread of the corona virus.
Hard seltzer drinks skyrocketed in popularity in the United States in 2018. The American market for hard seltzer has remained unrivaled. Hard seltzer is gaining popularity among millennials since it is a low-ABV (alcohol by volume), low-calorie, low-carbohydrate beverage. As a result of the phenomenal success that hard seltzer has had in the United States, breweries from all over the world are pouring resources into expanding their capacity to produce it. There have been reports of widespread White Claw shortages as new brands compete for consumer dollars. On January 13, 2020, for instance, Anheuser-Busch introduced Bud Light Seltzer. By 2021, the Coca-Cola Company hopes to have a Topo Chico hard seltzer available in the United States.
Demand for low-calorie, low-carbohydrate, and low-alcohol alternatives is likely to drive the global hard seltzer market to expand at a steady CAGR over the next several years. The demand comes primarily from industrialized nations like the United States, Australia, and Japan. As more health-conscious consumers opt for gluten-free beverages, demand will rise and the industry will develop. Customers with autoimmune and inflammatory disorders will drive industry expansion in the next years.
Hard seltzer's carbonation is a known bloat-inducing factor. In addition, many people don't care for the sweet taste of hard seltzer. One of the main problems holding back the hard seltzer market is the fact that the alcohol concentration is typically too low for people to feel inebriated. Not only that, but the cost of a hard seltzer is typically more than that of other alcoholic beverages. Some people may be put off by the fact that hard seltzers tend to have fewer calories than beer or wine.
Report Coverage
Global Hard Seltzer research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Hard Seltzer report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Hard Seltzer competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Hard Seltzer market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Hard Seltzer market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Hard Seltzer market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
LIFT BRIDGE BREWING CO., NUDE BEVERAGES, KONA BREWING CO., BON & VIV, HARD SELTZER BEVERAGE COMPANY, LLC, BAREFOOT CELLARS, FICKS & CO, WHITE CLAW SELTZER WORKS, FUTURE PROOF BRANDS LLC, BUD LIGHT SELTZER
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Hard Seltzer market based on the below-mentioned segments:
Global Hard Seltzer Market, By Abv Content
ABV Less Than 5%
ABV More Than 5%
Global Hard Seltzer market, By Packaging
Metal Cans
Glass Bottles
Plastic Bottles
Global Hard Seltzer Market, By Distribution Channel
Off-trade
On-trade
Global Hard Seltzer market, Regional Analysis
Younger consumers, namely millennials, are driving the increased demand for alcohol-free and low-calorie drinks. The increased demand for low-alcoholic beverages can also be attributed to customers' growing interest in cutting back on their alcohol use and trying out the "sober-curious" lifestyle trend. As people become more concerned about their health and well-being in the wake of the COVID-19 pandemic, they are moving their tastes away from alcoholic beverages with a high alcohol level and toward those with a lower alcohol content. Stay-at-home purchases from around the world caused an unexpected surge in online sales of hard seltzer during the pandemic.
Hard seltzer's popularity in the industrialized world, including Japan, the United States, and Australia, is expected to rise as more people seek out drinks with low alcohol content, low calories, and low carbohydrates. People with celiac disease or allergies find the benefits of a gluten-free beverages, and those dealing with inflammatory diseases and autoimmune disorders have found that drinking a gluten-free hard seltzer beverage can help alleviate their symptoms.
As a result of the ongoing COVID-19 epidemic, the hard seltzer market has been negatively impacted and production has slowed significantly as tasks at major assembling centers have been temporarily halted. Major manufacturers halted product introductions and assembly operations in developing markets like Asia-Pacific and Latin America and the Caribbean. In addition to having an effect on production, the ongoing epidemic has dampened consumer interest. In the alcoholic beverage industry, hard seltzer is a relatively uncharted territory that could provide exciting and fruitful chances for new entrants. The greatest obstacle for the hard seltzer industry is the widespread lockdowns that several countries are implementing to prevent the spread of the corona virus.
Hard seltzer drinks skyrocketed in popularity in the United States in 2018. The American market for hard seltzer has remained unrivaled. Hard seltzer is gaining popularity among millennials since it is a low-ABV (alcohol by volume), low-calorie, low-carbohydrate beverage. As a result of the phenomenal success that hard seltzer has had in the United States, breweries from all over the world are pouring resources into expanding their capacity to produce it. There have been reports of widespread White Claw shortages as new brands compete for consumer dollars. On January 13, 2020, for instance, Anheuser-Busch introduced Bud Light Seltzer. By 2021, the Coca-Cola Company hopes to have a Topo Chico hard seltzer available in the United States.
Demand for low-calorie, low-carbohydrate, and low-alcohol alternatives is likely to drive the global hard seltzer market to expand at a steady CAGR over the next several years. The demand comes primarily from industrialized nations like the United States, Australia, and Japan. As more health-conscious consumers opt for gluten-free beverages, demand will rise and the industry will develop. Customers with autoimmune and inflammatory disorders will drive industry expansion in the next years.
Hard seltzer's carbonation is a known bloat-inducing factor. In addition, many people don't care for the sweet taste of hard seltzer. One of the main problems holding back the hard seltzer market is the fact that the alcohol concentration is typically too low for people to feel inebriated. Not only that, but the cost of a hard seltzer is typically more than that of other alcoholic beverages. Some people may be put off by the fact that hard seltzers tend to have fewer calories than beer or wine.
Report Coverage
Global Hard Seltzer research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Hard Seltzer report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Hard Seltzer competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Hard Seltzer market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | LIFT BRIDGE BREWING CO., NUDE BEVERAGES, KONA BREWING CO., BON & VIV, HARD SELTZER BEVERAGE COMPANY, LLC, BAREFOOT CELLARS, FICKS & CO, WHITE CLAW SELTZER WORKS, FUTURE PROOF BRANDS LLC, BUD LIGHT SELTZER |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Hard Seltzer Market from 2021 to 2030.
- Market Forecast for Hard Seltzer Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Hard Seltzer competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Hard Seltzer
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Hard Seltzer market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Hard Seltzer market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
LIFT BRIDGE BREWING CO., NUDE BEVERAGES, KONA BREWING CO., BON & VIV, HARD SELTZER BEVERAGE COMPANY, LLC, BAREFOOT CELLARS, FICKS & CO, WHITE CLAW SELTZER WORKS, FUTURE PROOF BRANDS LLC, BUD LIGHT SELTZER
Primary Target Market
- Market Players of Hard Seltzer
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Hard Seltzer market based on the below-mentioned segments:
Global Hard Seltzer Market, By Abv Content
ABV Less Than 5%
ABV More Than 5%
Global Hard Seltzer market, By Packaging
Metal Cans
Glass Bottles
Plastic Bottles
Global Hard Seltzer Market, By Distribution Channel
Off-trade
On-trade
Global Hard Seltzer market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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