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The worldwide market for hair extensions was worth $2.19B in 2023 and is predicted to reach $6.33B by 2031, expanding at a CAGR of 9.2% between 2024 and 2031.
Hair extensions are a secure way to enhance the look of your natural hair by adding length, thickness, or color. They can be made of human, synthetic, or animal hair and are fastened to the scalp. While some extensions are short-lived, others can go for a year or more before finally peeling off. Due to their contrasting textures and colors, hair extensions blend well with natural hair. The stylist creates them specifically for each client, so they can be altered to meet their needs. The report covers all three varieties of hair extensions: synthetic, animal, and human. The research takes into account consumer and business goods sold through online marketplaces, company websites, brick-and-mortar retailers, and grocery stores.
A growing number of celebrities and fashionistas are opting to wear hair extensions, which is driving up demand for the product around the world. There has been a significant uptick in the number of celebrities, models, and actors who have come clean about their use of hair extensions. There has been a dramatic increase in the cosmetic use of hair extensions, driven by the prevalence of their use by celebrities. This represents a major shift in the market. As more and more people become interested in using hair extensions, the stigma associated with them is gradually melting away. These factors have created an unprecedented opportunity for expansion in the hair extension sector.
In addition, other reasons have contributed to the high demand for hair extensions in the retail business. These include rising disposable income in developing nations like Brazil, India, and China, as well as increased consumer expenditure on lifestyle items and grooming products. Consumers are increasingly turning to hair extensions as a means to enhance their look. Consumer spending on products that enhance one's appearance and personality is currently driving the rise of the hair extensions sector. Suppliers are making strides to ensure that hair extensions are available everywhere in an effort to boost sales.
One of the key reasons driving the expansion of the synthetic hair extension industry is the technological developments in their production and design. One example is the January 2023 investment by Shark Tank India in the Indian startup Hair Originals, which would allow them to build out their D2C platform powered by artificial intelligence and provide clients with more options for affordable, high-quality products. The integration of AI allows for a trial experience in real-time and supports the AR/VR capabilities that will be supported by the funds. Hair extensions are also made more lifelike and less prone to tangles and knots thanks to technological advancements that mimic real hair. Therefore, it is expected that throughout the projected period, the global extension market will be propelled by technological developments in the production and design of South American hair extensions. The market's CAGR is thus being propelled by this factor.
In addition, the growing significance of social media influencers and celebrities is another key trend in the market that is driving progress. Since celebrities and social media influencers have such a large impact on customers, major companies like Godrej Consumer Products prioritize brand exposure through fashion events like as Soweto Fashion Week. For several reasons, including a more engaged fanbase, cheaper prices, more authenticity, and easier marketing, micro-influencers are progressively displacing mainstream advertisements as the go-to promotional method. Accordingly, the market is expected to experience accelerated expansion over the forecast period as the popularity of hair extensions among famous Hollywood and social media stars, such as Kim Kardashian, Kylie Jenner, and Ariana Grande, spreads to emerging nations like China and India.
The hair extension market is seeing development due to several factors. These include an improvement in quality of life, the good benefits of personal care on self-esteem and social contact, a progressive movement toward luxury and premium self-grooming products among consumers, and an increase in the incidence of hair fall. More than 60% of the cosmetics business is concentrated in North America and Europe, making these regions important marketplaces for the styling sector. With more and more people experiencing hair issues like thinning, dryness, and volume loss, hair care products are becoming increasingly popular. A large portion of the hair extension market consists of Africans and persons of African origin. Hair extension sales around the world are being propelled by the rising demand for self-grooming solutions.
Report Coverage
Global Hair Extensions research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Hair Extensions report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Hair Extensions competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Hair Extensions market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Hair Extensions market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Hair Extensions market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Great Lengths S.p.A Societa Benefit, Shake-N-Go, Inc, SalonLabs Exports India Pvt Limited, Beauty Industry Group Inc, So Cap USA, Hairlocs, Hairdreams Haarhandels GmbH, Hairlux, The Gorgeous Hair, Jon Renau, Locks & Bonds, Evergreen Products Group Limited, Mayvenn, Balmain Hair Couture, Perfect Locks LLC
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global Hair Extensions market based on the below-mentioned segments:
Global Hair Extensions Market, By Type
Synthetic Hair Extension
Human Hair Extension
Animal Hair Extension
Global Hair Extensions market, By Fitting Type
Clip-In
Micro Link
Tape-In
Glue-In
Global Hair Extensions Market, By End User
Professional
Personal
Global Hair Extensions market, Regional Analysis
Hair extensions are a secure way to enhance the look of your natural hair by adding length, thickness, or color. They can be made of human, synthetic, or animal hair and are fastened to the scalp. While some extensions are short-lived, others can go for a year or more before finally peeling off. Due to their contrasting textures and colors, hair extensions blend well with natural hair. The stylist creates them specifically for each client, so they can be altered to meet their needs. The report covers all three varieties of hair extensions: synthetic, animal, and human. The research takes into account consumer and business goods sold through online marketplaces, company websites, brick-and-mortar retailers, and grocery stores.
A growing number of celebrities and fashionistas are opting to wear hair extensions, which is driving up demand for the product around the world. There has been a significant uptick in the number of celebrities, models, and actors who have come clean about their use of hair extensions. There has been a dramatic increase in the cosmetic use of hair extensions, driven by the prevalence of their use by celebrities. This represents a major shift in the market. As more and more people become interested in using hair extensions, the stigma associated with them is gradually melting away. These factors have created an unprecedented opportunity for expansion in the hair extension sector.
In addition, other reasons have contributed to the high demand for hair extensions in the retail business. These include rising disposable income in developing nations like Brazil, India, and China, as well as increased consumer expenditure on lifestyle items and grooming products. Consumers are increasingly turning to hair extensions as a means to enhance their look. Consumer spending on products that enhance one's appearance and personality is currently driving the rise of the hair extensions sector. Suppliers are making strides to ensure that hair extensions are available everywhere in an effort to boost sales.
One of the key reasons driving the expansion of the synthetic hair extension industry is the technological developments in their production and design. One example is the January 2023 investment by Shark Tank India in the Indian startup Hair Originals, which would allow them to build out their D2C platform powered by artificial intelligence and provide clients with more options for affordable, high-quality products. The integration of AI allows for a trial experience in real-time and supports the AR/VR capabilities that will be supported by the funds. Hair extensions are also made more lifelike and less prone to tangles and knots thanks to technological advancements that mimic real hair. Therefore, it is expected that throughout the projected period, the global extension market will be propelled by technological developments in the production and design of South American hair extensions. The market's CAGR is thus being propelled by this factor.
In addition, the growing significance of social media influencers and celebrities is another key trend in the market that is driving progress. Since celebrities and social media influencers have such a large impact on customers, major companies like Godrej Consumer Products prioritize brand exposure through fashion events like as Soweto Fashion Week. For several reasons, including a more engaged fanbase, cheaper prices, more authenticity, and easier marketing, micro-influencers are progressively displacing mainstream advertisements as the go-to promotional method. Accordingly, the market is expected to experience accelerated expansion over the forecast period as the popularity of hair extensions among famous Hollywood and social media stars, such as Kim Kardashian, Kylie Jenner, and Ariana Grande, spreads to emerging nations like China and India.
The hair extension market is seeing development due to several factors. These include an improvement in quality of life, the good benefits of personal care on self-esteem and social contact, a progressive movement toward luxury and premium self-grooming products among consumers, and an increase in the incidence of hair fall. More than 60% of the cosmetics business is concentrated in North America and Europe, making these regions important marketplaces for the styling sector. With more and more people experiencing hair issues like thinning, dryness, and volume loss, hair care products are becoming increasingly popular. A large portion of the hair extension market consists of Africans and persons of African origin. Hair extension sales around the world are being propelled by the rising demand for self-grooming solutions.
Report Coverage
Global Hair Extensions research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Hair Extensions report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Hair Extensions competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Hair Extensions market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2031 |
| Base Year | 2024 |
| Forecast Period | 2024-2031 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | Great Lengths S.p.A Societa Benefit, Shake-N-Go, Inc, SalonLabs Exports India Pvt Limited, Beauty Industry Group Inc, So Cap USA, Hairlocs, Hairdreams Haarhandels GmbH, Hairlux, The Gorgeous Hair, Jon Renau, Locks & Bonds, Evergreen Products Group Limited, Mayvenn, Balmain Hair Couture, Perfect Locks LLC |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Hair Extensions Market from 2021 to 2031.
- Market Forecast for Hair Extensions Market from 2021 to 2031.
- Regional Market Share and Revenue from 2021 to 2031.
- Country Market share within region from 2021 to 2031.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Hair Extensions competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Hair Extensions
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Hair Extensions market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Hair Extensions market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Great Lengths S.p.A Societa Benefit, Shake-N-Go, Inc, SalonLabs Exports India Pvt Limited, Beauty Industry Group Inc, So Cap USA, Hairlocs, Hairdreams Haarhandels GmbH, Hairlux, The Gorgeous Hair, Jon Renau, Locks & Bonds, Evergreen Products Group Limited, Mayvenn, Balmain Hair Couture, Perfect Locks LLC
Primary Target Market
- Market Players of Hair Extensions
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global Hair Extensions market based on the below-mentioned segments:
Global Hair Extensions Market, By Type
Synthetic Hair Extension
Human Hair Extension
Animal Hair Extension
Global Hair Extensions market, By Fitting Type
Clip-In
Micro Link
Tape-In
Glue-In
Global Hair Extensions Market, By End User
Professional
Personal
Global Hair Extensions market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
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