All updated as on -
The size of the worldwide gamification market was estimated at USD 6.39 billion in 2022 and is anticipated to grow to USD 38.00 billion by 2030, at a CAGR of 25.8%.
Gamification introduces game-like principles into a variety of situations, including workplaces, online communities, retail stores, and company websites. This software's goal is to include users so that it can motivate and inspire them to work toward their goals with vendors, partners, and other stakeholders. Additionally, this fosters a culture of social engagement, entertainment, and team building. The program enables businesses to offer an engaging task-based activity to motivate staff to meet objectives. The training and hiring processes can both benefit from the use of game-based solutions. Additionally, the consumer receives more knowledge about the product and its brand through these solutions, which helps to strengthen customer relationships. For instance, after using a gamification tool, Service Corporation International saw an increase in transaction closings of 88 percent.
According to components, the gamification market's services sector is anticipated to register the highest CAGR growth during the forecast period. Gamification service providers offer a range of services that are broken down into the following categories: consultancy, installation, support, and maintenance. These services offer clients services for the creation of gamification solutions as well as for the simple installation, rollout, and upkeep of ongoing solutions. Some service providers help clients design bespoke solutions for their businesses. These service providers handle the deployment of solutions, such as specialized solutions, that are made to meet the company procedures.
The telecom segment would experience the highest growth rate among the verticals throughout the forecasted period. The fierce competition that telecom firms face from other service providers has made the adoption of a customer-centric strategy imperative. The primary objective of businesses is to increase the number of subscribers who have consistent experiences across all channels, which can only be accomplished through customer-focused solutions. Companies must include gamification in their business strategies because customers are now well-informed and likely to use several services. Although these businesses only have a limited amount of control over the offerings and content, customers will nonetheless hold them responsible for their availability and quality. Businesses can use the gamification solution to engage customers with new offers and incentives by learning how satisfied their customers are.
Gamification is the application of game design elements and gaming concepts in non-game situations. It might also be seen as a collection of procedures and techniques for dealing with problems by utilizing or applying the qualities of game elements. In addition, games and game-like elements have been used to teach, enthrall, and engage people for thousands of years. Traditional game elements include things like badges, leaderboards, and points. In order to motivate and encourage people, gamification adds game elements into a variety of contexts, including businesses, workplaces, online communities, customers, employees, vendors, and partners. Additionally, this promotes social interaction, entertainment, and team building within the community. The application helps businesses to design engaging, task-based activities that motivate staff to accomplish their goals. Other applications for game-based systems include recruitment and training. Additionally, these solutions give the customer more information about the product and its brand, enhancing customer connections. After using the gamification application, Service Corporation International, for instance, saw an 88 percent increase in agreements closed.
Gamification is the use of game-design features and gaming principles in situations that are not game-related. It can also be described as a collection of methods and procedures for resolving issues by utilizing or putting to use aspects of game mechanics. Additionally, for thousands of years, people have been entertained, educated, and engaged by games and game-like components. Points, badges, and leaderboards are examples of traditional game components.
The market for gamification is growing as a result of lucrative offers made to customers and consumers as well as rewards and recognition given to employees for exceeding performance goals to increase employee engagement. Additionally, increased ROI from gamification has a favorable effect on the expansion of the gamification sector. The short lifecycle of gamification and the difficulties in producing gamification applications, however, limit market expansion. Contrarily, during the projected period, usage of AI for processing and displaying customised results is anticipated to offer lucrative potential for market advancement.
Employee engagement rises as a result of being rewarded and recognized for their achievements, which also improves retention and the work environment as a whole. Additionally, implementing incentives and recognition programs aids in raising employee engagement, which has numerous advantages for businesses, including an increase in productivity and staff retention. Employees chose personal recognition as the best way a boss or business might encourage people to create excellent work, according to a survey conducted in 2021. Additionally, by introducing a sense of unpredictability, infrequent awards raise employee engagement. Additionally, unanticipated benefits increase the likelihood that staff members will pick up and repeat profitable practices like teaching, recruiting, and marketing.
Report Coverage
Global Gamification research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Gamification report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Gamification competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Gamification market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Gamification market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Gamification market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Aon plc., G-Cube, Microsoft Corporation, MPS Interactive Systems Limited, Cognizant, IActionable, BI WORLDWIDE (Bunchball Inc.), Axonify Inc., Ambition, Callidus Software Inc. (SAP SE), Verint Systems(US), Hoopla Software, Inc (US), Influitive Corporation (Canada), Mambo Solutions Ltd. (UK), Khoros, LLC(US).
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Gamification market based on the below-mentioned segments:
Global Gamification Market, By COMPONENT
Solution
Service
Global Gamification market, By Application
Marketing
Sale
Support
Product Development
Human Resource
Others
Global Gamification Market, By INDUSTRY VERTICAL
Retail
Education
IT and telecom
BFSI
Manufacturing
Media and Entertainment
Other
Global Gamification market, Regional Analysis
Gamification introduces game-like principles into a variety of situations, including workplaces, online communities, retail stores, and company websites. This software's goal is to include users so that it can motivate and inspire them to work toward their goals with vendors, partners, and other stakeholders. Additionally, this fosters a culture of social engagement, entertainment, and team building. The program enables businesses to offer an engaging task-based activity to motivate staff to meet objectives. The training and hiring processes can both benefit from the use of game-based solutions. Additionally, the consumer receives more knowledge about the product and its brand through these solutions, which helps to strengthen customer relationships. For instance, after using a gamification tool, Service Corporation International saw an increase in transaction closings of 88 percent.
According to components, the gamification market's services sector is anticipated to register the highest CAGR growth during the forecast period. Gamification service providers offer a range of services that are broken down into the following categories: consultancy, installation, support, and maintenance. These services offer clients services for the creation of gamification solutions as well as for the simple installation, rollout, and upkeep of ongoing solutions. Some service providers help clients design bespoke solutions for their businesses. These service providers handle the deployment of solutions, such as specialized solutions, that are made to meet the company procedures.
The telecom segment would experience the highest growth rate among the verticals throughout the forecasted period. The fierce competition that telecom firms face from other service providers has made the adoption of a customer-centric strategy imperative. The primary objective of businesses is to increase the number of subscribers who have consistent experiences across all channels, which can only be accomplished through customer-focused solutions. Companies must include gamification in their business strategies because customers are now well-informed and likely to use several services. Although these businesses only have a limited amount of control over the offerings and content, customers will nonetheless hold them responsible for their availability and quality. Businesses can use the gamification solution to engage customers with new offers and incentives by learning how satisfied their customers are.
Gamification is the application of game design elements and gaming concepts in non-game situations. It might also be seen as a collection of procedures and techniques for dealing with problems by utilizing or applying the qualities of game elements. In addition, games and game-like elements have been used to teach, enthrall, and engage people for thousands of years. Traditional game elements include things like badges, leaderboards, and points. In order to motivate and encourage people, gamification adds game elements into a variety of contexts, including businesses, workplaces, online communities, customers, employees, vendors, and partners. Additionally, this promotes social interaction, entertainment, and team building within the community. The application helps businesses to design engaging, task-based activities that motivate staff to accomplish their goals. Other applications for game-based systems include recruitment and training. Additionally, these solutions give the customer more information about the product and its brand, enhancing customer connections. After using the gamification application, Service Corporation International, for instance, saw an 88 percent increase in agreements closed.
Gamification is the use of game-design features and gaming principles in situations that are not game-related. It can also be described as a collection of methods and procedures for resolving issues by utilizing or putting to use aspects of game mechanics. Additionally, for thousands of years, people have been entertained, educated, and engaged by games and game-like components. Points, badges, and leaderboards are examples of traditional game components.
The market for gamification is growing as a result of lucrative offers made to customers and consumers as well as rewards and recognition given to employees for exceeding performance goals to increase employee engagement. Additionally, increased ROI from gamification has a favorable effect on the expansion of the gamification sector. The short lifecycle of gamification and the difficulties in producing gamification applications, however, limit market expansion. Contrarily, during the projected period, usage of AI for processing and displaying customised results is anticipated to offer lucrative potential for market advancement.
Employee engagement rises as a result of being rewarded and recognized for their achievements, which also improves retention and the work environment as a whole. Additionally, implementing incentives and recognition programs aids in raising employee engagement, which has numerous advantages for businesses, including an increase in productivity and staff retention. Employees chose personal recognition as the best way a boss or business might encourage people to create excellent work, according to a survey conducted in 2021. Additionally, by introducing a sense of unpredictability, infrequent awards raise employee engagement. Additionally, unanticipated benefits increase the likelihood that staff members will pick up and repeat profitable practices like teaching, recruiting, and marketing.
Report Coverage
Global Gamification research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Gamification report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Gamification competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Gamification market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | Aon plc., G-Cube, Microsoft Corporation, MPS Interactive Systems Limited, Cognizant, IActionable, BI WORLDWIDE (Bunchball Inc.), Axonify Inc., Ambition, Callidus Software Inc. (SAP SE), Verint Systems(US), Hoopla Software, Inc (US), Influitive Corporation (Canada), Mambo Solutions Ltd. (UK), Khoros, LLC(US). |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Gamification Market from 2021 to 2030.
- Market Forecast for Gamification Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Gamification competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Gamification
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Gamification market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Gamification market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Aon plc., G-Cube, Microsoft Corporation, MPS Interactive Systems Limited, Cognizant, IActionable, BI WORLDWIDE (Bunchball Inc.), Axonify Inc., Ambition, Callidus Software Inc. (SAP SE), Verint Systems(US), Hoopla Software, Inc (US), Influitive Corporation (Canada), Mambo Solutions Ltd. (UK), Khoros, LLC(US).
Primary Target Market
- Market Players of Gamification
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Gamification market based on the below-mentioned segments:
Global Gamification Market, By COMPONENT
Solution
Service
Global Gamification market, By Application
Marketing
Sale
Support
Product Development
Human Resource
Others
Global Gamification Market, By INDUSTRY VERTICAL
Retail
Education
IT and telecom
BFSI
Manufacturing
Media and Entertainment
Other
Global Gamification market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
You will get in-depth and extensive gamification market market research and competitor analysis for your business to help you develop more profound insights into the gamification market Market.
Through INFINITIVE Data Expert is a professional Market Research services, I will identify the gamification market market size, demand & opportunities, growth rate, and target audience with a comprehensive analysis of your competitors.