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The market for energy drinks was estimated at USD 37.9 billion in 2022, and it is anticipated to expand to USD 73.9 billion by 2030, at a CAGR of 9.83%.
Urbanization growth, rising non-carbonated drink consumption, rising disposable income, and rising consumer health consciousness are a few variables influencing the path of the global energy drink market. The study on the global energy drink market offers a comprehensive analysis of the industry. The research provides a thorough analysis of the market's key segments, trends, drivers, restraints, competitive environment, and other important elements.
Energy drinks are alcoholic beverages with legal stimulants like ginseng and guarana in addition to caffeine. Popular among teenagers and young people in particular, energy drinks have the ability to increase focus, enhance physical performance, and lessen weariness. People drink energy drinks to enhance their energy levels since doing so makes them more productive, alert, and awake. The high caffeine content in energy drinks is responsible for all of their positive effects. The energy drinks are served cold so that the caffeine can enter the body fast. In addition to caffeine, energy drinks also contain other chemicals and come in a range of flavors.
These are the explanations for the increased preference for energy drinks. The organic, non-organic, and natural items that the market for energy drinks offers are split into different product categories. While there has been a tendency toward organic and natural energy drinks, recent trends show a large use of non-organic energy drinks. The industry has recently seen the introduction of energy drinks that are sugar-free, diet-friendly, zero calorie, natural, and organic.
A high concentration of stimulants, including caffeine, taurine, ginseng, guarana, and others, can be found in energy drinks. It improves both mental and physical performance. Energy drinks can have carbonation or not. They are distinct from sports drinks, which are used during or after physical activity to replenish electrolytes and water. Additionally, they differ from tea and coffee, which are brewed, have less ingredients, and sometimes contain decaffeinated versions. Energy drink producers assert that their goods increase vigor. The popularity of energy drinks, which offer immediate energy along with mental and physical stimulation, is one of the main factors driving the market growth for energy drinks. Taurine, another important component, is also necessary for the growth of skeletal muscle and the cardiovascular system. The prediction for the global energy drink market is primarily driven by these variables. In addition, rising consumer lifestyle changes, increased health consciousness, and increased awareness of health and wellness products are anticipated to drive market expansion in the next years. Additionally, the popularity of products among teens is fueling the expansion of the global industry. However, a caffeine overdose may result in hypertension, nausea, agitation, and other health problems that restrict the growth of the energy drink market. On the other hand, it is projected that throughout the projection period, a shift in consumer preference toward beverage consumption and a healthy lifestyle would open up lucrative potential for market advancement.
The COVID-19 pandemic has benefited market expansion. The market segment expanded after the COVID-19 epidemic hit the world, despite the fact that demand for the product was already rising. The causes causing the increase in demand are growing health concerns, convenience, improved quality, and variety of these beverages. Following the closing of bars and restaurants in March 2020, customers purchased the goods from internet marketplaces. The market growth benefited from this trend. Due to orders placed by people staying at home throughout the world, the product's sales through e-commerce channels dramatically increased.
The most popular dietary supplements among teenagers and young adults in the US are energy drinks. Men between the ages of 18 and 34 consume the bulk of these beverages. The younger population's increased participation in sports and growing awareness are credited with this growth. Due to the rising need for mental alertness among young consumers, companies doing business in the U.S. market have recently moved their consumer focus from athletes to young people.
A few of the reasons influencing product demand are shifting customer lifestyles and rising desire for alcohol blends. Another issue influencing demand for these drinks' various uses is their functionality. Volumetric product sales increase is also being seen, and this is mostly due to a growing focus on customer attraction strategies including convenient packaging and eye-catching designs. In the current state of the sector, the United States and Japan are the two most important global markets, but China, Brazil, and India are the three fastest-growing. These goods, which make up 16% to 18% of non-alcoholic beverages, are in direct competition with other non-alcoholic drinks such brewed coffee and soda. Ready-to-drink tea and soda are among the most popular non-alcoholic drinks and are fiercely competitive due to the antioxidant benefits and caffeine boost they provide. Due to their current strong demand in the United States and the United Kingdom, energy shots are among the newly adopted product trends in many new rising nations.
Report Coverage
Global Energy Drink research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Energy Drink report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Energy Drink competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Energy Drink market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Energy Drink market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Energy Drink market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
PepsiCo, Rockstar Inc, SUNTORY HOLDINGS LIMITED, Living Essentials, The Coca-Cola Company., Arizona Beverage Company, Keurig Dr Pepper Inc., red bull, National Beverage Corp, Monster Beverage Corporation, Hansen Natural Corp., Taisho Pharmaceutical Co. Ltd, Amway Global.
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Energy Drink market based on the below-mentioned segments:
Global Energy Drink Market, By Type
Alcoholic
Nonalcoholic
Global Energy Drink market, By Distribution Channel
On-Trade
Off-Trade & Direct Selling
Global Energy Drink Market, By End User
Kids
Adults
Teenagers
Global Energy Drink market, Regional Analysis
Urbanization growth, rising non-carbonated drink consumption, rising disposable income, and rising consumer health consciousness are a few variables influencing the path of the global energy drink market. The study on the global energy drink market offers a comprehensive analysis of the industry. The research provides a thorough analysis of the market's key segments, trends, drivers, restraints, competitive environment, and other important elements.
Energy drinks are alcoholic beverages with legal stimulants like ginseng and guarana in addition to caffeine. Popular among teenagers and young people in particular, energy drinks have the ability to increase focus, enhance physical performance, and lessen weariness. People drink energy drinks to enhance their energy levels since doing so makes them more productive, alert, and awake. The high caffeine content in energy drinks is responsible for all of their positive effects. The energy drinks are served cold so that the caffeine can enter the body fast. In addition to caffeine, energy drinks also contain other chemicals and come in a range of flavors.
These are the explanations for the increased preference for energy drinks. The organic, non-organic, and natural items that the market for energy drinks offers are split into different product categories. While there has been a tendency toward organic and natural energy drinks, recent trends show a large use of non-organic energy drinks. The industry has recently seen the introduction of energy drinks that are sugar-free, diet-friendly, zero calorie, natural, and organic.
A high concentration of stimulants, including caffeine, taurine, ginseng, guarana, and others, can be found in energy drinks. It improves both mental and physical performance. Energy drinks can have carbonation or not. They are distinct from sports drinks, which are used during or after physical activity to replenish electrolytes and water. Additionally, they differ from tea and coffee, which are brewed, have less ingredients, and sometimes contain decaffeinated versions. Energy drink producers assert that their goods increase vigor. The popularity of energy drinks, which offer immediate energy along with mental and physical stimulation, is one of the main factors driving the market growth for energy drinks. Taurine, another important component, is also necessary for the growth of skeletal muscle and the cardiovascular system. The prediction for the global energy drink market is primarily driven by these variables. In addition, rising consumer lifestyle changes, increased health consciousness, and increased awareness of health and wellness products are anticipated to drive market expansion in the next years. Additionally, the popularity of products among teens is fueling the expansion of the global industry. However, a caffeine overdose may result in hypertension, nausea, agitation, and other health problems that restrict the growth of the energy drink market. On the other hand, it is projected that throughout the projection period, a shift in consumer preference toward beverage consumption and a healthy lifestyle would open up lucrative potential for market advancement.
The COVID-19 pandemic has benefited market expansion. The market segment expanded after the COVID-19 epidemic hit the world, despite the fact that demand for the product was already rising. The causes causing the increase in demand are growing health concerns, convenience, improved quality, and variety of these beverages. Following the closing of bars and restaurants in March 2020, customers purchased the goods from internet marketplaces. The market growth benefited from this trend. Due to orders placed by people staying at home throughout the world, the product's sales through e-commerce channels dramatically increased.
The most popular dietary supplements among teenagers and young adults in the US are energy drinks. Men between the ages of 18 and 34 consume the bulk of these beverages. The younger population's increased participation in sports and growing awareness are credited with this growth. Due to the rising need for mental alertness among young consumers, companies doing business in the U.S. market have recently moved their consumer focus from athletes to young people.
A few of the reasons influencing product demand are shifting customer lifestyles and rising desire for alcohol blends. Another issue influencing demand for these drinks' various uses is their functionality. Volumetric product sales increase is also being seen, and this is mostly due to a growing focus on customer attraction strategies including convenient packaging and eye-catching designs. In the current state of the sector, the United States and Japan are the two most important global markets, but China, Brazil, and India are the three fastest-growing. These goods, which make up 16% to 18% of non-alcoholic beverages, are in direct competition with other non-alcoholic drinks such brewed coffee and soda. Ready-to-drink tea and soda are among the most popular non-alcoholic drinks and are fiercely competitive due to the antioxidant benefits and caffeine boost they provide. Due to their current strong demand in the United States and the United Kingdom, energy shots are among the newly adopted product trends in many new rising nations.
Report Coverage
Global Energy Drink research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Energy Drink report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Energy Drink competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Energy Drink market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | PepsiCo, Rockstar Inc, SUNTORY HOLDINGS LIMITED, Living Essentials, The Coca-Cola Company., Arizona Beverage Company, Keurig Dr Pepper Inc., red bull, National Beverage Corp, Monster Beverage Corporation, Hansen Natural Corp., Taisho Pharmaceutical Co. Ltd, Amway Global. |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Energy Drink Market from 2021 to 2030.
- Market Forecast for Energy Drink Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Energy Drink competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Energy Drink
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Energy Drink market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Energy Drink market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
PepsiCo, Rockstar Inc, SUNTORY HOLDINGS LIMITED, Living Essentials, The Coca-Cola Company., Arizona Beverage Company, Keurig Dr Pepper Inc., red bull, National Beverage Corp, Monster Beverage Corporation, Hansen Natural Corp., Taisho Pharmaceutical Co. Ltd, Amway Global.
Primary Target Market
- Market Players of Energy Drink
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Energy Drink market based on the below-mentioned segments:
Global Energy Drink Market, By Type
Alcoholic
Nonalcoholic
Global Energy Drink market, By Distribution Channel
On-Trade
Off-Trade & Direct Selling
Global Energy Drink Market, By End User
Kids
Adults
Teenagers
Global Energy Drink market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
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