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From 2024–2032, the worldwide bleisure travel industry is expected to expand from an initial 2023 valuation of $315.63B to a final 2032 valuation of $731.84B, a compound annual growth rate (CAGR) of 9.9 percent.
A relatively new phenomenon, bleisure travel involves employees combining business trips with leisure travel. This tendency is gradually changing the nature of employment by spreading across the travel industry and workforce. Employees have the option to extend the duration of their business trips by a weekend, a week, or even more. In 2019, about half of all business visitors wanted to turn their travels into leisure excursions because of the beautiful scenery and interesting sites to explore, like historical landmarks, according to Expedia Group. Also, if the location offered new and exciting food options, 56% said they would consider a bleisure trip more seriously. More and more people around the world started doing remote work as a result of the COVID-19 outbreak.
When there's more competition for jobs, people tend to work more hours in order to obtain a higher salary. Staff members also experience stress and burnout as a result of the strong rivalry. Mental health problems including melancholy, anxiety, and insomnia and physical health difficulties like hypertension, heart problems, and chronic pain are both possible outcomes. A number of symptoms, including irritation, mood changes, fatigue, and decreased productivity, can accompany burnout.
It could cause workers to take sick days or visit the doctor more often, which can be expensive for businesses. There is a rising call for a better work-life balance as a means to maintain mental health among employees globally. Employers may save money and keep a happier, more productive staff by developing a work environment that values work-life balance. On the subject of work-life balance, corporate travel is becoming more popular. Consequently, during the bleisure travel market projection period, demand from large employers worldwide is expected to drive growth in the market.
The travel industry is undergoing a digital transformation, which can be seen in the widespread adoption of digital solutions for common travel planning tasks like selecting a destination and making an itinerary, booking flights, hotels, and other accommodations, creating offers that are as personalized as possible, and even allowing customers to take virtual tours of possible destinations before making a final decision.
The travel business is always adapting to new technology since it is at the forefront of technological innovation. According to the World Economic Forum's Digital Transformation Initiative (DTI), the travel, tourism, and aviation industries are projected to invest a whopping $305 billion on digitization procedures from 2016 to 2025. Customers and society alike will reap the benefits of digital transformation's $700 billion windfall. Furthermore, established companies are expected to lose $100 billion in value to their new digital rivals as a result of this process. Consequently, it is generally the case that growth is stimulated whenever technology is integrated into leisure travel.
Whatever the case may be, depending on the role and the company, workers may be able to work remotely, much like digital nomads. Many businesses used remote work tactics during the epidemic, which made it harder to distinguish between work and leisure time. A growing number of business travelers are turning their trips into mini-vacations because to the convenience of remote work. Forbes reports that in 2023, more than half of business travelers plan to lengthen their travels after a pandemic in an effort to strike a better work-life balance. Because of this, the demand for bleisure travel is predicted to increase in the next years, giving service providers a chance to broaden their offerings and reach a global audience.
Many people are juggling work and personal responsibilities while working from home due to the epidemic, which has brought attention to the importance of work-life balance. People can recharge their batteries, see the world, and escape their daily grinds when they travel for pleasure. The majority of North American business travelers (79%) said that their business travel experience affects their work satisfaction, according to a survey by the Global Business Travel Association.
Report Coverage
Global Bleisure Travel research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Bleisure Travel report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Bleisure Travel competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Bleisure Travel market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Bleisure Travel market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Bleisure Travel market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
BCD Group, Wexas Travel, Fareportal, Flight Centre Travel Group Limited, Airbnb, Inc., TravelPerk S.L.U., Booking Holdings, Inc., Cvent Inc., Travelator, Inc., Expedia Group Inc.
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global Bleisure Travel market based on the below-mentioned segments:
Global Bleisure Travel Market, By Age Group
Millennial
Generation X
Others
Global Bleisure Travel market, By Employee
Executives
Middle Management
Entry level Employee
Global Bleisure Travel market, Regional Analysis
A relatively new phenomenon, bleisure travel involves employees combining business trips with leisure travel. This tendency is gradually changing the nature of employment by spreading across the travel industry and workforce. Employees have the option to extend the duration of their business trips by a weekend, a week, or even more. In 2019, about half of all business visitors wanted to turn their travels into leisure excursions because of the beautiful scenery and interesting sites to explore, like historical landmarks, according to Expedia Group. Also, if the location offered new and exciting food options, 56% said they would consider a bleisure trip more seriously. More and more people around the world started doing remote work as a result of the COVID-19 outbreak.
When there's more competition for jobs, people tend to work more hours in order to obtain a higher salary. Staff members also experience stress and burnout as a result of the strong rivalry. Mental health problems including melancholy, anxiety, and insomnia and physical health difficulties like hypertension, heart problems, and chronic pain are both possible outcomes. A number of symptoms, including irritation, mood changes, fatigue, and decreased productivity, can accompany burnout.
It could cause workers to take sick days or visit the doctor more often, which can be expensive for businesses. There is a rising call for a better work-life balance as a means to maintain mental health among employees globally. Employers may save money and keep a happier, more productive staff by developing a work environment that values work-life balance. On the subject of work-life balance, corporate travel is becoming more popular. Consequently, during the bleisure travel market projection period, demand from large employers worldwide is expected to drive growth in the market.
The travel industry is undergoing a digital transformation, which can be seen in the widespread adoption of digital solutions for common travel planning tasks like selecting a destination and making an itinerary, booking flights, hotels, and other accommodations, creating offers that are as personalized as possible, and even allowing customers to take virtual tours of possible destinations before making a final decision.
The travel business is always adapting to new technology since it is at the forefront of technological innovation. According to the World Economic Forum's Digital Transformation Initiative (DTI), the travel, tourism, and aviation industries are projected to invest a whopping $305 billion on digitization procedures from 2016 to 2025. Customers and society alike will reap the benefits of digital transformation's $700 billion windfall. Furthermore, established companies are expected to lose $100 billion in value to their new digital rivals as a result of this process. Consequently, it is generally the case that growth is stimulated whenever technology is integrated into leisure travel.
Whatever the case may be, depending on the role and the company, workers may be able to work remotely, much like digital nomads. Many businesses used remote work tactics during the epidemic, which made it harder to distinguish between work and leisure time. A growing number of business travelers are turning their trips into mini-vacations because to the convenience of remote work. Forbes reports that in 2023, more than half of business travelers plan to lengthen their travels after a pandemic in an effort to strike a better work-life balance. Because of this, the demand for bleisure travel is predicted to increase in the next years, giving service providers a chance to broaden their offerings and reach a global audience.
Many people are juggling work and personal responsibilities while working from home due to the epidemic, which has brought attention to the importance of work-life balance. People can recharge their batteries, see the world, and escape their daily grinds when they travel for pleasure. The majority of North American business travelers (79%) said that their business travel experience affects their work satisfaction, according to a survey by the Global Business Travel Association.
Report Coverage
Global Bleisure Travel research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Bleisure Travel report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Bleisure Travel competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Bleisure Travel market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2031 |
| Base Year | 2023 |
| Forecast Period | 2023-2031 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | BCD Group, Wexas Travel, Fareportal, Flight Centre Travel Group Limited, Airbnb, Inc., TravelPerk S.L.U., Booking Holdings, Inc., Cvent Inc., Travelator, Inc., Expedia Group Inc. |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Bleisure Travel Market from 2021 to 2031.
- Market Forecast for Bleisure Travel Market from 2021 to 2031.
- Regional Market Share and Revenue from 2021 to 2031.
- Country Market share within region from 2021 to 2031.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Bleisure Travel competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Bleisure Travel
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Bleisure Travel market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Bleisure Travel market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
BCD Group, Wexas Travel, Fareportal, Flight Centre Travel Group Limited, Airbnb, Inc., TravelPerk S.L.U., Booking Holdings, Inc., Cvent Inc., Travelator, Inc., Expedia Group Inc.
Primary Target Market
- Market Players of Bleisure Travel
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2031. INFINITIVE DATA EXPERT has segmented the global Bleisure Travel market based on the below-mentioned segments:
Global Bleisure Travel Market, By Age Group
Millennial
Generation X
Others
Global Bleisure Travel market, By Employee
Executives
Middle Management
Entry level Employee
Global Bleisure Travel market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
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