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In 2023, the total size of the global market for fashion influencer marketing was estimated at $1.45 billion. From 2023 to 2030, its size is projected to grow at a CAGR of 37.7 percent.
Fashion companies are using influencer marketing to expand their customer bases and increase sales. Companies can now spend less on marketing and advertising and get a better return on their money because to technological advancements. With the help of influencer marketing, fashion companies can reach a wider audience and promote their products in novel ways that speak to their core beliefs. Increased global usage of social media platforms boosts influencer marketing's value for the fashion industry. The growth of the market is expected to be boosted by this reason going forward.
Fashion influencer marketing refers to the promotion of fashion-related goods and garments through various kinds of online social media. Professionals and regular individuals alike can be considered fashion influencers if they have a sizable online following and regularly provide content related to the fashion industry, including endorsements of products and events. By giving their subscribers and followers with useful content, fashion influencers hope to spark natural conversations about the brand and its wares. Some examples of marketing services provided by network operators are: research and discovery; program and influencer consumer interaction; analytics and reporting; workflow automation; and fraud detection services.
In the last few years, the industry for fashion influencer marketing has exploded worldwide. As more people use social media sites like Instagram, Facebook, and Pinterest, the fashion industry as a whole is anticipated to expand at a rapid clip over the projection period. These venues play a crucial role in facilitating the marketing and sale of products. Short video apps and Content production platforms are proliferating, leading to increased user interaction and brand awareness. This is a major component in the expansion of markets around the world.
Increasing numbers of young adults, greater Internet access, shifting consumer preferences, and rising disposable income all contribute to the expansion of the worldwide fashion influencer marketing industry. Launchmetrics, the industry standard in brand performance measurement, expanded its offerings in November 2020 by acquiring Parklu, a prominent Chinese analytics platform. Launchmetrics is a well-known provider of services to the high-end beauty and fashion sectors around the world. The Pinterest Influencer Search solution from industry leader AspireIQ was released in February of 2020, giving businesses a plethora of new options for marketing on the site.
Businesses can now use fashion influencers as a new sales channel and a way to learn more about their target consumers' preferences. Through surveys, comments, and direct messages, users communicate with their preferred influencers and request that they provide material about fashion, skincare, jewelry, cosmetics, and footwear. This helps influencers relay critical information to brands about what consumers want and anticipate. For instance, Marks & Spencer Group plc has found success in recent years with influencer marketing for both its bath & skincare line and its core clothes business.
Opportunities for expansion can also be found in "social search engine" (SSE) and "social search optimization" (SSO) fields. Many companies have established a strong online presence thanks to the popularity of social media sites like Facebook, Twitter, and Instagram in English-speaking nations like the United States, the United Kingdom, and India, as well as Chinese sites like WeChat and the Red Book App. In order to improve organic search results and provide customers with more precise purchasing options, SSE and SSO help optimize content on social networking platforms by filtering content such page descriptions, articles, and photographs. Search engine optimization (SEO) and social media optimization (SMO) are crucial in the fashion influencer marketing industry since fashion influencers often talk about the brands and firms whose products they are showcasing.
Companies also took advantage of the COVID-19 shutdown to boost internet brand awareness. Improving and keeping up a company's online profile exposes its wares to possible customers. Businesses also utilize "cause-related marketing" in an effort to do good for the community. In COVID scenarios, brands develop acceptable social responsibility efforts that may or may not be effective.
Report Coverage
Global Fashion Influencer Marketing research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Fashion Influencer Marketing report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Fashion Influencer Marketing competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Fashion Influencer Marketing market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Fashion Influencer Marketing market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Fashion Influencer Marketing market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
AspireIQ, AXJ International Pte Ltd., Christian Dior SE, IZEA Worldwide, Inc., Influencer DB Tech GmbH & Co. KG, Juliusworks, Inc., Klear Incorporation, Lumanu Inc., Launchmetrics, Inc., Mavrck Corp, Quotient Technology Inc, ScrunchSocial Beat Digital Marketing LLP, Speakr, Inc., The SMC Group, Upfluence, Inc., Inc., and Yves Saint Laurent SAS
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Fashion Influencer Marketing market based on the below-mentioned segments:
Global Fashion Influencer Marketing Market, By Influencer Type
Mega influencers
Macro influencers
Micro influencers
Nano influencers
Global Fashion Influencer Marketing market, By Fashion Type
Beauty & Cosmetics
Apparel
Jewelry & Accessories
Global Fashion Influencer Marketing market, Regional Analysis
Fashion companies are using influencer marketing to expand their customer bases and increase sales. Companies can now spend less on marketing and advertising and get a better return on their money because to technological advancements. With the help of influencer marketing, fashion companies can reach a wider audience and promote their products in novel ways that speak to their core beliefs. Increased global usage of social media platforms boosts influencer marketing's value for the fashion industry. The growth of the market is expected to be boosted by this reason going forward.
Fashion influencer marketing refers to the promotion of fashion-related goods and garments through various kinds of online social media. Professionals and regular individuals alike can be considered fashion influencers if they have a sizable online following and regularly provide content related to the fashion industry, including endorsements of products and events. By giving their subscribers and followers with useful content, fashion influencers hope to spark natural conversations about the brand and its wares. Some examples of marketing services provided by network operators are: research and discovery; program and influencer consumer interaction; analytics and reporting; workflow automation; and fraud detection services.
In the last few years, the industry for fashion influencer marketing has exploded worldwide. As more people use social media sites like Instagram, Facebook, and Pinterest, the fashion industry as a whole is anticipated to expand at a rapid clip over the projection period. These venues play a crucial role in facilitating the marketing and sale of products. Short video apps and Content production platforms are proliferating, leading to increased user interaction and brand awareness. This is a major component in the expansion of markets around the world.
Increasing numbers of young adults, greater Internet access, shifting consumer preferences, and rising disposable income all contribute to the expansion of the worldwide fashion influencer marketing industry. Launchmetrics, the industry standard in brand performance measurement, expanded its offerings in November 2020 by acquiring Parklu, a prominent Chinese analytics platform. Launchmetrics is a well-known provider of services to the high-end beauty and fashion sectors around the world. The Pinterest Influencer Search solution from industry leader AspireIQ was released in February of 2020, giving businesses a plethora of new options for marketing on the site.
Businesses can now use fashion influencers as a new sales channel and a way to learn more about their target consumers' preferences. Through surveys, comments, and direct messages, users communicate with their preferred influencers and request that they provide material about fashion, skincare, jewelry, cosmetics, and footwear. This helps influencers relay critical information to brands about what consumers want and anticipate. For instance, Marks & Spencer Group plc has found success in recent years with influencer marketing for both its bath & skincare line and its core clothes business.
Opportunities for expansion can also be found in "social search engine" (SSE) and "social search optimization" (SSO) fields. Many companies have established a strong online presence thanks to the popularity of social media sites like Facebook, Twitter, and Instagram in English-speaking nations like the United States, the United Kingdom, and India, as well as Chinese sites like WeChat and the Red Book App. In order to improve organic search results and provide customers with more precise purchasing options, SSE and SSO help optimize content on social networking platforms by filtering content such page descriptions, articles, and photographs. Search engine optimization (SEO) and social media optimization (SMO) are crucial in the fashion influencer marketing industry since fashion influencers often talk about the brands and firms whose products they are showcasing.
Companies also took advantage of the COVID-19 shutdown to boost internet brand awareness. Improving and keeping up a company's online profile exposes its wares to possible customers. Businesses also utilize "cause-related marketing" in an effort to do good for the community. In COVID scenarios, brands develop acceptable social responsibility efforts that may or may not be effective.
Report Coverage
Global Fashion Influencer Marketing research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Fashion Influencer Marketing report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Fashion Influencer Marketing competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Fashion Influencer Marketing market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | AspireIQ, AXJ International Pte Ltd., Christian Dior SE, IZEA Worldwide, Inc., Influencer DB Tech GmbH & Co. KG, Juliusworks, Inc., Klear Incorporation, Lumanu Inc., Launchmetrics, Inc., Mavrck Corp, Quotient Technology Inc, ScrunchSocial Beat Digital Marketing LLP, Speakr, Inc., The SMC Group, Upfluence, Inc., Inc., and Yves Saint Laurent SAS |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Fashion Influencer Marketing Market from 2021 to 2030.
- Market Forecast for Fashion Influencer Marketing Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Fashion Influencer Marketing competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Fashion Influencer Marketing
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Fashion Influencer Marketing market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Fashion Influencer Marketing market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
AspireIQ, AXJ International Pte Ltd., Christian Dior SE, IZEA Worldwide, Inc., Influencer DB Tech GmbH & Co. KG, Juliusworks, Inc., Klear Incorporation, Lumanu Inc., Launchmetrics, Inc., Mavrck Corp, Quotient Technology Inc, ScrunchSocial Beat Digital Marketing LLP, Speakr, Inc., The SMC Group, Upfluence, Inc., Inc., and Yves Saint Laurent SAS
Primary Target Market
- Market Players of Fashion Influencer Marketing
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Fashion Influencer Marketing market based on the below-mentioned segments:
Global Fashion Influencer Marketing Market, By Influencer Type
Mega influencers
Macro influencers
Micro influencers
Nano influencers
Global Fashion Influencer Marketing market, By Fashion Type
Beauty & Cosmetics
Apparel
Jewelry & Accessories
Global Fashion Influencer Marketing market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
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